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Intertextile to take place during hottest fashion seasons
23
Dec '09
The 2010 edition will feature a preview of the latest products, design and information in the world of apparel fabrics and textile related products. More importantly, the business platform will offer access to the best buyers from some of China's largest apparel related manufacturing metropolitans such as Shandong, Jiangsu, Hubei, Hebei and Henan, which are all located in close proximity to Beijing.

China's luxury market continues to expand
The mass population in China provides huge market potential for zuppliers of all kinds fabrics. According to the World Luxury Association, China has surpassed the US luxury market and is the second largest one after Japan, spending over US $8.6 billion on luxury brand name products in 2008. This massive consumer spending is predominantly male-driven, with international apparel brands dominating the menswear sector, resulting in a market rich with opportunity for high-end fabric suppliers, especially cottons and wools.

China's luxury good consumer also mainly belong to the 20 – 40 age group, meaning that luxury spending will no doubt continue to rise. In fact, experts predict that China will overtake the Japan luxury market within the next five years.

Not only is international luxury brand consumption on the rise in China, but also more and more domestic luxury brands are trying to move up the value ladder by adopting imported textiles, design and technology.

Concurrent events offer crossover of potential buyers
The fair's location in Beijing presents apparel fabrics and textile related suppliers a perfect opportunity to reach out to quality buyers in this region. The city is well known for it's successful shopping environment, with retail sales exceeding US$37 billion in the first half of this year, according to the Beijing Commission of Commerce.

Intertextile Beijing(30 March - 1 April 2010) also takes place during the region's hottest fashion seasons, and runs concurrently with China International Clothing and Accessories Fair (CHIC) from 28 – 31 March 2010 and Yarn Expo Spring from 31 March – 2 April 2010.

Free shuttle bus service will be provided for all three events.

Messe Frankfurt has two special incentive offers when exhibitors sign up for Intertextile Beijing 2010.

Messe Frankfurt

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