Home / Knowledge / News / Textiles / Rosebys Interiors ties up with Style-SPA
Rosebys Interiors ties up with Style-SPA
24
Dec '09
Rosebys Interiors India Ltd, a leading home furnishing and lifestyle retail chain announced an exclusive tie-up with Style-SPA, the leading furniture retailer in the country, to expand its base by opening more then 100 Shop in Shop outlets across the country.

With this exclusive tie-up, Rosebys will be the only brand to sell its home furnishing and lifestyle accessories with Rosebys signature ambiance while STYLE SPA would continue to focus on its core furniture products. Both the companies have agreed to enter into a partnership on a revenue sharing basis based on monthly sales. The launch will be in two phases: to begin with, Rosebys will launch around 50 SIS (Shop in Shop) which will be followed by 50 more stores across the country in different cities.

Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said: “With organized home décor and lifestyle products retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle market in India which is pegged around Rs.14,000 crores. We are targeting this space across the country to deliver world class products, an exciting shopping experience at an affordable price to consumers. This tie-up is in line with our growth strategy and will give us a huge opportunity to reach our target group. This partnership will help our brand in the process of building a powerful brand and to have a dominant presence in the country's retail arena”.

The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015. Rosebys would target the organized retail which has a negligible penetration in the overall retail space market in the country today.”

Speaking on the occasion Mr. Arun Mahajan, MD, STYLE SPA, said, “It is an exciting occasion for both these strong brands to come together and we at Style spa are equally confident that this partnership of ours with Rosebys would enable us to provide more value to our customers through complimentary product lines, reinforcing our philosophy of offering our customers a complete range of lifestyle products in an affordable yet exclusive manner”.

Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is largely dominated by the unorganised players. We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently. Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman.”

Rosebys Interiors India Ltd


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search