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Handloom sector requires novelty to survive competition
Dec '09
Tradition of weaving on handlooms is a part of India's cultural ethos. Indian Handloom Industry provides employment to approximately 6.5 million people directly or indirectly and there are about 3.5 million handlooms are scattered all over the country.

In the present context of globalization and rapid technological developments, handloom sector is beset with many challenges and the handloom products are being replicated on power looms at much lower price.

Strengthening this sector and generating the employment potential and market demand for handloom products is utmost essential. Product diversification through innovative printing is very much essential for the survival of this rich cultural heritage of India.

Innovative and novel designs can be produced on handloom cotton fabric by adopting different innovative printing methods without involving costly infrastructure to create fancy effect on the handloom products for the ever-changing fashion market.

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