Home / Knowledge / News / Textiles / Wool Project gets Royal touch
Wool Project gets Royal touch
27
Jan '10
The Prince of Wales turned his attention to fashion today when he launched a campaign to increase demand for wool.

He wants the fashion, carpet and insulation industries to work together to promote the benefits of the material through the Wool Project.

The Prince of Wales, a long-time supporter of upland hill farmers, called a meeting at Clarence House last February to address concerns about the prices offered for sheep fleeces.

Today he told a gathering of designers and retailers at Wimpole Home Farm, a National Trust property in Cambridgeshire, that a plan is in place to make wool fashionable again and to encourage people to choose British and Commonwealth wool over manmade alternatives.

Wool growing organisations from the UK, Australia and New Zealand and companies including Marks & Spencer will tell the public about the advantages of the natural fibre in a consumer campaign starting in the autumn, and a special wool week will take place in September.

The Prince described wool as "extraordinary" with the capacity to retain warmth even when wet, but warned the future of the fibre is looking "bleak".

He said: "The sad truth is that around the world farmers are leaving sheep production, because the price they get for their wool is below the costs of actually shearing it."

The average price per kilo of wool in 1997 was 97p, compared with 68p last year.

The Prince called for wool to be championed because of its sustainability, qualities which make it a "better product" such as being fire-retardant, and because sheep farmers are the "life blood of the rural economy".

"In short they keep the countryside alive, not just in this country but in many parts of the world.

"I've tried to set out for you the impacts of the seemingly trivial decision about whether to buy a wool carpet or its manmade alternative, or the decision to buy a wool coat as opposed to a polyester jacket.

"The idea... is to explain the benefits of wool to the customer in a simple and creative way, so that they appreciate the impact of the decisions they make."

Wool Project chairman John Thorley said: "Wool is a sustainable, natural product - the production of which involves far lower carbon emissions than manmade fibres.

"It is perfect for domestic use as a natural insulator and is naturally fire retardant.

"We are delighted that The Prince of Wales has helped bring us all together to communicate its many benefits to the public, and help improve the market for sheep farmers across the United Kingdom and the Commonwealth."

The Prince of Wales

Must ReadView All

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Textiles | On 30th Mar 2017

Lok Sabha approves 4 supplementary GST legislations

The Lok Sabha has approved four supplementary Goods and Services Tax...

Courtesy: ShopKeep

Information Technology | On 30th Mar 2017

Shopkeep partners with software provider BigCommerce

ShopKeep, the cloud-based technology solution that transforms an iPad ...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search