Home / Knowledge / News / Textiles / Wool Project gets Royal touch
Wool Project gets Royal touch
27
Jan '10
The Prince of Wales turned his attention to fashion today when he launched a campaign to increase demand for wool.

He wants the fashion, carpet and insulation industries to work together to promote the benefits of the material through the Wool Project.

The Prince of Wales, a long-time supporter of upland hill farmers, called a meeting at Clarence House last February to address concerns about the prices offered for sheep fleeces.

Today he told a gathering of designers and retailers at Wimpole Home Farm, a National Trust property in Cambridgeshire, that a plan is in place to make wool fashionable again and to encourage people to choose British and Commonwealth wool over manmade alternatives.

Wool growing organisations from the UK, Australia and New Zealand and companies including Marks & Spencer will tell the public about the advantages of the natural fibre in a consumer campaign starting in the autumn, and a special wool week will take place in September.

The Prince described wool as "extraordinary" with the capacity to retain warmth even when wet, but warned the future of the fibre is looking "bleak".

He said: "The sad truth is that around the world farmers are leaving sheep production, because the price they get for their wool is below the costs of actually shearing it."

The average price per kilo of wool in 1997 was 97p, compared with 68p last year.

The Prince called for wool to be championed because of its sustainability, qualities which make it a "better product" such as being fire-retardant, and because sheep farmers are the "life blood of the rural economy".

"In short they keep the countryside alive, not just in this country but in many parts of the world.

"I've tried to set out for you the impacts of the seemingly trivial decision about whether to buy a wool carpet or its manmade alternative, or the decision to buy a wool coat as opposed to a polyester jacket.

"The idea... is to explain the benefits of wool to the customer in a simple and creative way, so that they appreciate the impact of the decisions they make."

Wool Project chairman John Thorley said: "Wool is a sustainable, natural product - the production of which involves far lower carbon emissions than manmade fibres.

"It is perfect for domestic use as a natural insulator and is naturally fire retardant.

"We are delighted that The Prince of Wales has helped bring us all together to communicate its many benefits to the public, and help improve the market for sheep farmers across the United Kingdom and the Commonwealth."

The Prince of Wales

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search