Home / Knowledge / News / Textiles / Wool Project gets Royal touch
Wool Project gets Royal touch
27
Jan '10
The Prince of Wales turned his attention to fashion today when he launched a campaign to increase demand for wool.

He wants the fashion, carpet and insulation industries to work together to promote the benefits of the material through the Wool Project.

The Prince of Wales, a long-time supporter of upland hill farmers, called a meeting at Clarence House last February to address concerns about the prices offered for sheep fleeces.

Today he told a gathering of designers and retailers at Wimpole Home Farm, a National Trust property in Cambridgeshire, that a plan is in place to make wool fashionable again and to encourage people to choose British and Commonwealth wool over manmade alternatives.

Wool growing organisations from the UK, Australia and New Zealand and companies including Marks & Spencer will tell the public about the advantages of the natural fibre in a consumer campaign starting in the autumn, and a special wool week will take place in September.

The Prince described wool as "extraordinary" with the capacity to retain warmth even when wet, but warned the future of the fibre is looking "bleak".

He said: "The sad truth is that around the world farmers are leaving sheep production, because the price they get for their wool is below the costs of actually shearing it."

The average price per kilo of wool in 1997 was 97p, compared with 68p last year.

The Prince called for wool to be championed because of its sustainability, qualities which make it a "better product" such as being fire-retardant, and because sheep farmers are the "life blood of the rural economy".

"In short they keep the countryside alive, not just in this country but in many parts of the world.

"I've tried to set out for you the impacts of the seemingly trivial decision about whether to buy a wool carpet or its manmade alternative, or the decision to buy a wool coat as opposed to a polyester jacket.

"The idea... is to explain the benefits of wool to the customer in a simple and creative way, so that they appreciate the impact of the decisions they make."

Wool Project chairman John Thorley said: "Wool is a sustainable, natural product - the production of which involves far lower carbon emissions than manmade fibres.

"It is perfect for domestic use as a natural insulator and is naturally fire retardant.

"We are delighted that The Prince of Wales has helped bring us all together to communicate its many benefits to the public, and help improve the market for sheep farmers across the United Kingdom and the Commonwealth."

The Prince of Wales


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search