Home / Knowledge / News / Textiles / Invista launches striking Ad Campaign against trademark misuse
Invista launches striking Ad Campaign against trademark misuse
25
Feb '10
INVISTA is taking a concerted stance against trademark misuse on behalf of its brands. The owner of the LYCRA fibre brand is to launch a striking advertising campaign to reinforce the importance of protecting the value of its trademarks.

Following an announcement of two Italian court rulings against importers of counterfeit goods bearing INVISTA branded names, the company, one of the world's largest integrated producers of polymers and fibres, has developed two advertisements for trade magazines worldwide.

The first advertisement displays a security lock with the official LYCRA fibre brand logo and the second advertisement depicts a knee-high motive accompanied by the trademark '®' symbol. Both advertisements communicate the slogan 'Protecting LYCRA fibre from identity theft' with impactful supporting copy. (Please see attached)

Max Wiesendanger, Executive Vice President for INVISTA's apparel business in Europe and South Asia said, “At INVISTA, we take trademark infringement very seriously and it's important for us to be proactive as well as reactive in demonstrating our commitment to protecting our brands. Our bold, new advertising campaign confirms that, as a business, we will take the necessary action to ensure our brands are not threatened by counterfeits.”

At the forefront of innovation and design, INVISTA continues to display its commitment to the industry with its investment on this high profile advertising campaign protecting the value and heritage of the LYCR fibre brand.

INVISTA

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search