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IDEA10 features more ways to network
04
Mar '10
Utilizing the latest in communications technology as well a traditional print medium, three programs at the IDEA10 International Engineered Fabrics Conference and Exposition will allow exhibitors and attendees to connect with each other like never before possible.

The new IDEA10 social networking site and the debut of IDEA10 TV, being produced by Nonwovens Industry magazine, mark two significant steps in improved networking and communications before and during the three days of IDEA10, April 27-29, 2010, at the Miami Beach Convention Center in Miami Beach, Florida. In addition, the IDEA News show newspaper, being published by World Textile Publications, will highlight events and companies at IDEA10.

“We want everyone attending IDEA10 to be able to take full advantage of all that the event has to offer and the best way to do this is to improve their ability to network,” says Rory Holmes, President of INDA. “Our new social networking site and IDEA TV will increase the personal communication and contact that has always been a vital aspect of IDEA and the IDEA News will provide a close look at some of the more interesting developments and products at IDEA10. It's all about networking with the goal of increasing business.”

For the social networking site debut, all registered IDEA10 attendees and exhibitors will be sent an invitation to establish their own home page. The goal is to make it easier for attendees at IDEA10 to set up meetings, discuss important topics and to network in order to get the most out of the three-day event. Attendees are encouraged to register early, so that they can take advantage of this valuable service.

Among the features of the social networking site:
• Profiles of attendees who choose to participate, including individual backgrounds and interests at the conference.

• A scheduling feature that allows two or more attendees to set up their own meetings during the event.

• Private messaging that allows members to communicate directly both before and during the event.

• The site is event-specific and an integrated calendar allows attendees to create their own agendas, discuss sessions and see who else is in the session with them.

• A public comments section lets attendees discuss sessions, presentations and product introductions among themselves.

Marking the first time that live “television” will take place at an IDEA show, Nonwovens Industry is producing IDEA TV, a video feed produced from the IDEA10 show floor. Featuring breaking news and special interest features as well as dynamic new marketing opportunities, IDEA TV will be broadcast over the internet and promoted via email to every registered IDEA attendee and subscriber to the Nonwovens Industry Breaking News at IDEA daily electronic newsletter.

From a marketing perspective, IDEA10 exhibitors can sponsor specific events or features with videointroductions and closing tags. They can also provide full feature videos that act as commercials to the original video content. Nonwovens Industry will be providing video ad development and editing services for the short feature sponsorships, as well as hosting services for supplied, feature length commercial content.

Association of the Nonwoven Fabrics Industry

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