Home / Knowledge / News / Textiles / Prancing Leopard explains benefits of natural materials
Prancing Leopard explains benefits of natural materials
15
Mar '10
Like organic food, organic clothing is not only important for the environment, but also for the health of the consumer. Conventional clothing has chemical residues which can be absorbed into your system, especially while exercising.

“No one talks about the dangers of all the chemicals used in clothing today,” explains Sevda Holland, co-founder of Prancing Leopard Organics. “When exercising, the chemical residues in the fabric are worn tight against our skin while our pores are open and our circulation peaks. We feel the public has a right to know.”

It is a little known fact that Phthalates, Formaldehyde and other chemicals from the food and health discussion are widely used in clothes, too. One sign is the new-clothes smell and the itchiness. Chemical treatments are omnipresent in fabrics, especially in anti-bacterial, moisture-wicking, wrinkle resistant, flame resistant or stain resistant clothing. There are pesticide and herbicide residues in conventional cotton. Myriads of chemicals are used to manufacture synthetic fabrics.

It is not enough to wash clothes repeatedly with low-impact detergent – many of these chemical residues are bound to the clothing fibers by heat treatment or are activated by sweat.

“Orange you Glad we're not Yellow, but Green” - this is the catchphrase Prancing Leopard Organics is using for the info campaign they are starting on this issue. The all-organic clothing manufacturer observes we all tend to be too yellow – we'd rather not know the dirty details of the clothing business but instead we focus on fast fashion and cheap prices.

Prancing Leopard Organics is reaching out to the blogosphere, social media and conventional media to open up the discussion. They will begin a series of weekly info pieces on this and how fashion, exercise, health, environment, socialresponsibility and lifestyle are interrelated. Prancing Leopard invites contributors to use the “Orange you Glad” webpage to post information and opinions. The info campaign is complemented by full-page ads in health magazines targeting Nike and LuluLemon buyers.

The increasing concern about environmental toxins is reflected in the popularity of the new book “Slow Death by Rubber Duck” by Bruce Lourie and Rick Smith, which Prancing Leopard suggests as a good info source.

“Organic clothing is where organic food was a decade ago,” reminds Sevda Holland. “Now that people are beginning to realize the health benefits, organic clothing is taking off. We believe it all starts with fitness clothing for the health-oriented. That is why we focus on organic cotton clothing for yoga, Pilates, dance and fitness.”

“Exercising is all about health and enjoying life. Just like your food, your clothing should be healthy and free from harmful chemicals,” proposes Sevda Holland. “We create new styling and patterns which take advantage of natural materials instead of synthetics. Clothes that are fashion forward, styled to fit and to forgive, and made of organic materials.”


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search