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PREFAB by Supima being moved into Texworld USA
17
Mar '10
Messe Frankfurt, Inc. and Supima have decided to join forces in New York City and fold the Supima Premium Fabric Show (PREFAB) into Texworld USA to create an even bigger and higher
quality apparel fabric sourcing event for North America.

“Supima is excited and looking forward to moving our Premium Fabric Show (PREFAB) to Texworld USA for the July 2010 show. We feel that Texworld USA's reputation and the added exposure to buyers will benefit Supima, and more importantly, our licensees. Supima will be able to retain its high value yarn and fabrics in a designated section of Texworld USA and Supima's licensees will be invited to join the Supima section of the show. The move to Texworld USA will also benefit our customers; almost all of whom attend the event during the week of shows. It's a busy week for buyers and this will eliminate a trip to another part of the city” commented Jesse Curlee, President of Supima on the decision.

David Audrain, President of Messe Frankfurt USA, stated “having Supima's support for Texworld USA is terrific! The Supima product is excellent and adding more of their licensees to our leading group of exhibiting mills, enhances the value for the buyers even more. Our goal with Texworld USA has always been to provide the leading exhibition of apparel fabric producers for the American market. We expect this July to be our best show yet!”

A January 2010 survey indicates that 73% of Texworld USA attendees consider cotton a primary area of interest in terms of fiber content. Texworld USA attendees also continue to voice their interest in diversified sourcing options combining overseas and domestic US resources. These buyer trends, along with the popularity of Texworld USA among a wide range of manufacturers and retailers from design-savvy mass market to luxury ensure that Supima licensees be well-received at the July show.

Messe Frankfurt Exhibition GmbH

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