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Shades of Green Campaign to set very high standard
Mar '10
Madeira USA launches Shades of Green Campaign. Embroidery thread and supplies distributor Madeira USA has launched a year-long campaign to keep embroiderers aware of its commitment to the environment.

“As an industry leader,” explains company president Hajo Voeller, “we are very aware of the example we set, beginning at the manufacturing level in Germany, to the way we conduct business at our 11 locations, through to the practices we use to deliver our goods to the end user.”

Beyond the company's sound eco-friendly practices at the point of manufacturing, Madeira USA is committed to taking every step it can to assure the company is leading the way in re-using, re-cycling, re-thinking and reducing waste. Believing that even small things can make a difference, the company practices shutting off lights in rooms that are unoccupied, re-using shipping cartons, transitioning over to energy efficient light bulbs, to name a few. Further, Madeira encourages embroiderers to properly dispose of empty spool and cone cores. Having researched the laws in the 11 parts of the U.S. where Madeira is located, Madeira encourages recycling the plastic cores wherever possible, and advises its customers to log onto www.Earth911.com to learn where, in each customer's own area, the plastic cores will be accepted for re-cycling.

A collectible, commemorative spool shade kit has been designed for the campaign, offering customers a plastic case with 12 spools in shades of a designated color. The spools are 40 weight and are available in Classic Rayon or 100% polyester Polyneon. Beginning with green, then brown, each month through the rest of the year will see the availability of a new kit with 12 color shades.

The president of Madeira USA concludes, “A market leader bears a responsibility beyond providing superior products and excellent service. In these challenging economic times, companies are further judged on the ethical decisions they make –decisions that affect not only the current population, but generations to come – and here, too, Madeira USA is setting a very high standard.”

Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets.

Madeira USA

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