Home / Knowledge / News / Textiles / Say goodbye to tough stains
Say goodbye to tough stains
22
Mar '10
Americans everywhere are getting "Gel-ous" over ARM & HAMMER Power Gel Laundry Detergent, America's first gel detergent. This new gel formula is "armed" with twice the OxiClean stain fighters in every drop, grabbing even the toughest stains to lift them away. For years, Americans have been reaching for gels to do the tough jobs around the home, from the kitchen to the medicine cabinet. Now, for the first time ever, ARM & HAMMER Power Gel is bringing gel technology to laundry detergent, for superior stain-fighting.

When it comes to laundry, Americans' number one frustration is removing stains(1). And, the Association of Home Appliance Manufacturers estimates the average American family spends 12 to 15 hours each week doing laundry. With all this laundry piling up, ARM & HAMMER Power Gel Laundry Detergent will hammer out the toughest stains like grass, blood, soil, clay, grease, oil and food after just one wash helping to reduce consumer aggravation. ARM & HAMMER Power Gel Laundry Detergent saturates and penetrates stains to give clothes a deep-down clean. It can even be used to pre-treat.

"We always hear from families that they want products with superior stain fighting power to make laundering less of a chore," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "We're excited to answer this call by introducing gel technology to U.S. Laundry through the revolutionary new ARM & HAMMER Power Gel Laundry Detergent."

The new gel formula in ARM & HAMMER Power Gel Laundry Detergent is unique since it unites trusted ARM & HAMMER Baking Soda with the strength of twice the OxiClean stain fighters. This powerful combination works by removing odor and grabbing and eliminating even the toughest stains. The gel detergent easily dissolves in the wash and rinses clean, without leaving residue behind.

ARM & HAMMER Power Gel joins the full line of ARM & HAMMER fabric care products that treat stains, soften clothes and meet various laundry needs. New ARM & HAMMER Power Gels are available in two varieties: ARM & HAMMER Plus OxiClean Power Gel Laundry Detergent and ARM & HAMMER Essentials Power Gel Laundry Detergent.

ARM & HAMMER Plus OxiClean Power Gel Laundry Detergent is the latest addition to the popular line of ARM & HAMMER Plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of ARM & HAMMER Baking Soda with supercharged OxiClean Stain Fighters in every drop.

ARM & HAMMER Essentials Power Gel Laundry Detergent joins the ARM & HAMMER Essentials product line, which harnesses the natural power of ARM & HAMMER Baking Soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. ARM & HAMMER Essentials Power Gel Laundry Detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

ARM & HAMMER


Must ReadView All

Decision in UK budget to attract investment in retail: BRC

Textiles | On 24th Nov 2017

Decision in UK budget to attract investment in retail: BRC

British finance minister Philip Hammond’s announcement in his budget...

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search