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Say goodbye to tough stains
22
Mar '10
Americans everywhere are getting "Gel-ous" over ARM & HAMMER Power Gel Laundry Detergent, America's first gel detergent. This new gel formula is "armed" with twice the OxiClean stain fighters in every drop, grabbing even the toughest stains to lift them away. For years, Americans have been reaching for gels to do the tough jobs around the home, from the kitchen to the medicine cabinet. Now, for the first time ever, ARM & HAMMER Power Gel is bringing gel technology to laundry detergent, for superior stain-fighting.

When it comes to laundry, Americans' number one frustration is removing stains(1). And, the Association of Home Appliance Manufacturers estimates the average American family spends 12 to 15 hours each week doing laundry. With all this laundry piling up, ARM & HAMMER Power Gel Laundry Detergent will hammer out the toughest stains like grass, blood, soil, clay, grease, oil and food after just one wash helping to reduce consumer aggravation. ARM & HAMMER Power Gel Laundry Detergent saturates and penetrates stains to give clothes a deep-down clean. It can even be used to pre-treat.

"We always hear from families that they want products with superior stain fighting power to make laundering less of a chore," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "We're excited to answer this call by introducing gel technology to U.S. Laundry through the revolutionary new ARM & HAMMER Power Gel Laundry Detergent."

The new gel formula in ARM & HAMMER Power Gel Laundry Detergent is unique since it unites trusted ARM & HAMMER Baking Soda with the strength of twice the OxiClean stain fighters. This powerful combination works by removing odor and grabbing and eliminating even the toughest stains. The gel detergent easily dissolves in the wash and rinses clean, without leaving residue behind.

ARM & HAMMER Power Gel joins the full line of ARM & HAMMER fabric care products that treat stains, soften clothes and meet various laundry needs. New ARM & HAMMER Power Gels are available in two varieties: ARM & HAMMER Plus OxiClean Power Gel Laundry Detergent and ARM & HAMMER Essentials Power Gel Laundry Detergent.

ARM & HAMMER Plus OxiClean Power Gel Laundry Detergent is the latest addition to the popular line of ARM & HAMMER Plus OxiClean products, the only line of detergents to combine the proven cleaning and freshening power of ARM & HAMMER Baking Soda with supercharged OxiClean Stain Fighters in every drop.

ARM & HAMMER Essentials Power Gel Laundry Detergent joins the ARM & HAMMER Essentials product line, which harnesses the natural power of ARM & HAMMER Baking Soda and biodegradable plant-based soaps to remove tough stains and eliminate odors. ARM & HAMMER Essentials Power Gel Laundry Detergent provides powerful cleaning and a natural fragrance that leaves clothes smelling refreshed.

ARM & HAMMER

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