Hansecontrol Dongguan opens a new test lab
On 18 March 2010, Hansecontrol Asia Limited announced the official opening of its wholly-owned subsidiary Hansecontrol Dongguan Technologie Consulting Services Limited. In a festive opening ceremony with guests of honour from the area of politics and business as well as customers and employees, the premises in Liaobu Town, Dongguan were festively opened according to Chinese tradition. The test institute Hansecontrol GmbH, a member of the Otto Group, and the fashion company s.Oliver Bernd Freier GmbH & Co.KG, Rottendorf own shares in the Holding Hansecontrol Asia. The new test lab for the quality assurance of textiles, shoes and toys represents an important step in tapping foreign markets for Hansecontrol. The partnership allows s.Oliver to dispose of competencies covering all phases of the value creation chain.
Hansecontrol Dongguan offers vendors and suppliers quality assurance services along the entire process chain, from consulting and product testing directly at the production site to pre-shipment inspection. The core area of business comprises chemical lab analysis of shoes, leather and textile products as well as toys. In this respect, they are tested for performance characteristics, material composition and banned chemical toxins. Committed process orientation and highly automated lab flows are a special aspect that guarantee a predominant level of efficiency in the competition for Hansecontrol. The team from Hansecontrol Dongguan is, representatively for the clients, in direct contact with their suppliers and in this respect, takes care of offering consultations on quality management and product safeguarding.
With its presence in Dongguan, Hansecontrol is positioning itself in one of the most important international procurement regions for end consumer products, thereby securing its place in the international market environment. Many of Hansecontrol's current customers and potential clients buy their goods here and are now able to profit from established testing expertise from Germany here in Asia.
In the medium-term, Hansecontrol has its sights set on the Chinese domestic market. In this context Hartmut Meier, Managing Director of Hansecontrol, explains: “As the need for high-quality end consumer products is consistently growing, we expect quality assurance programmes on the basis of Western test standards to enjoy an increasing demand.” Hansecontrol plans to meet the requirements of the relevant markets of its customers with its services, that is, Hansecontrol will complete product testing in accordance with national guidelines and provisions – whether for Eastern Europe, the USA or China.
If the test lab in Dongguan is a success, further joint lab openings by Holding Hansecontrol Asia are planned in the Far East. Hans-Peter Hiemer, Managing Director at s.Oliver, on the benefits of the partnership: “In acquiring interest in Hansecontrol Asia, s.Oliver intends to encompass all phases of the value crea