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Meijer to introduce Katie Brown's kitchen textiles items
30
Mar '10
From clean-cut, coastal-inspired creations to rustic and rough-hewn designs, two new exciting product lines for the home created by lifestyle maven and national television personality Katie Brown will be launched exclusively at all 191 Meijer stores this month.

The charismatic Brown, who is an author, syndicated columnist and host of "Katie Brown Workshop" on PBS, developed the Midwest-inspired products in conjunction with Meijer. The offerings will actually consist of two distinct product lines: The Orchard Collection and the Northern Shores Collection. In addition, there will also be a number of more prosaic items, including gardening tools and kitchen gadgets that will simply carry the "Katie Brown Collection" name.

The launch of these items is a departure for Meijer, as this marks the first time that the Midwest retailer has partnered with a national figure to create such a high-quality, value-driven line of signature items.

Initially, Meijer will roll out a number of fresh, design-driven kitchen textiles items, tabletop products, patio furniture, outdoor decor accents, and gardening tools to kick off the Katie Brown signature lines. By late September, the retailer will introduce bed & bath products and home decor products to the mix. And in time for the holidays, it will introduce Katie Brown's unique take on holiday-themed kitchen ornaments, stockings, skirts, tabletop textiles, accent tableware and home decor.

"This is the most anticipated new product launch for us in recent memory," said Bryan O'Connell, group vice president of hardlines at Meijer. "This is an exclusive line of products that we and Katie have been working on for more than a year. And the results are nothing short of astonishing. It's unlike anything we've ever done before in terms of creating a high-quality, great-value product line with an outside partner of Katie's stature. We're confident that Meijer shoppers will connect strongly to these designs, products and prices."

The Orchard Collection, inspired by Katie's affinity for the rustic appeal of log cabins and mountain retreats, features all the vibrant colors of nature's palette with designs that evoke a simple, unaffected lifestyle.

The Orchard Collection will include such items as a wood patio set, rustic outdoor decor, hand-thrown ceramic dinnerware, wire mesh tabletop accessories, beeswax citronella candles, rough-hewn wood serving pieces and oversize firepits.

"The relaxed feel of the Orchard Collection truly helps turn a house into a home. And what better way to achieve this than with the natural hues, shapes and textures from the greatest designer of all: Mother Nature," said Brown.

The Northern Shores Collection harkens back to Katie's days along Lake Michigan as a child. Marked by bold primary colors, crisp, clean minimal design and an All-American vibe that connotes equal parts preppy and nautical, the collection delivers asoothing familiarity, but not without a bit of an edge.


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