Home / Knowledge / News / Textiles / Siyaram ropes in Vijender as brand envoy
Siyaram ropes in Vijender as brand envoy
30
Mar '10
Vijender Singh, the new Indian boxing sensation and 2008 Summer Olympics bronze medalist has been roped in by http://www.siyaram.com/ as their brand ambassador for their new product range; Messari, Elanta and Tropez suitings.

MS Dhoni, the swashbuckling captain of the Indian cricket team will continue to represent the Siyaram corporate brand. Siyaram is targeting sales of Rs 500 million in the next 12 months from the new product range.

Speaking about Vijender Singh, Mr Ramesh Poddar, Managing Director of Siyaram Silk Mills Ltd said, “He is the perfect choice for our product lines and will be lending perfect character to our brand positioning 'Coming home to Siyaram'.

In the past, the likes of sports sensations like Boris Becker, Leander Paes, Mahesh Bhupati, Geoffery Boycott, etc along with bollywood celebrities like Bipasha Basu, Lara Dutta, Dino Morea, Dia Mirza, etc, have been associated with Siyaram.

Fibre2fashion News Desk - India


Must ReadView All

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Surat traders want extension of deadline for e-way bills

Textiles | On 20th Jan 2018

Surat traders want extension of deadline for e-way bills

Textile traders in Surat have sought extension of the online e-way...

Retail market share in India to rise to 10% by 2020: Crisil

Textiles | On 20th Jan 2018

Retail market share in India to rise to 10% by 2020: Crisil

Organised retail’s market share retail in India is projected to rise...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search