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Jharcraft turnover up in leaps & bounds
10
Apr '10
Handicraft, silk and handloom department of Jharkhand is now active in setting up a number of showrooms, on franchisee basis and on its own, it aims to garner a turnover of Rs one billion within two years. The department gets buyers for its products through Jharcraft, its chain store in the country.

A department official said that the department intends to open stores in every possible region of the country. It is also thinking over establishing an emporium in Mauritius, on a franchisee basis, pertaining to which negotiations are on.

The department generated Rs five million in the year 2007-08; while in 2008-09 its turnover surged to Rs 70 million and in 2009-10; this turnover grew twofold to Rs 150 million.

The department expects to see its sales growing leaps and bounds with the opening of a number of 'Jharcraft' emporia across the country and especially, as it has joined forces with several agencies for tussar silk. Now the department has several such items, which can attract good number of buyers in international market.

It has recently opened 'Jharcraft' outlets in cities such as Kolkata, Mumbai, Pune and Delhi. Now it is planning to open stores at Giridih and Dehradun on its own and open 'Jharcraft' outlets in Ranchi and Dumka on franchisee basis. There are 10 'Jharcraft' emporia across the country, six out of which are run on franchisee basis and four are directly owned.

Fibre2fashion News Desk - India

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