Interviews
Nana protects with fashion and style
19 Apr '10
2 min read
French women will surely find a design that captures their individual style among the latest collection of NANA fashion tins. This year the tin concept is extended with stylish purses for liners.
“Our tins meet a real need for women to be able to carry sanitary protection in their handbags with hygiene, discretion and femininity; without the frustration of having these products become dirty or lost in their bags,” says Aude Robin, SCA Product Manager for NANA towels in France.
She continues, “In France, these designer tins have become a strong promotional concept that consumers regard as definitively belonging to SCA's NANA brand. In local consumer research and also at a European level, the tin concept always tops the list of consumer preferences.”
Tins for towels, purses for liners
The NANA tins collection for 2010 comprises ten designs, catering to the different styles that women might prefer to express themselves with. To strengthen this year's collection, the tins are also complemented by five stylish choices of purses for liners.
“Women across Europe have very different opinions about style, but the common insight for every woman is the universal desire to be fashionable,” explains Annie Graia, SCA Marketing Director for Southern Europe. “Therefore NANA is the stylish solution when it comes to transporting sanitary protection.”
Svenska Cellulosa Aktiebolaget (SCA) has a long history of successful innovations. The company's innovation activities are pursued in line with a model adapted to match the requirements of the four business areas. In recent years, the focus has been on honing innovation-related processes and boosting their efficiency.
“Our tins meet a real need for women to be able to carry sanitary protection in their handbags with hygiene, discretion and femininity; without the frustration of having these products become dirty or lost in their bags,” says Aude Robin, SCA Product Manager for NANA towels in France.
She continues, “In France, these designer tins have become a strong promotional concept that consumers regard as definitively belonging to SCA's NANA brand. In local consumer research and also at a European level, the tin concept always tops the list of consumer preferences.”
Tins for towels, purses for liners
The NANA tins collection for 2010 comprises ten designs, catering to the different styles that women might prefer to express themselves with. To strengthen this year's collection, the tins are also complemented by five stylish choices of purses for liners.
“Women across Europe have very different opinions about style, but the common insight for every woman is the universal desire to be fashionable,” explains Annie Graia, SCA Marketing Director for Southern Europe. “Therefore NANA is the stylish solution when it comes to transporting sanitary protection.”
Svenska Cellulosa Aktiebolaget (SCA) has a long history of successful innovations. The company's innovation activities are pursued in line with a model adapted to match the requirements of the four business areas. In recent years, the focus has been on honing innovation-related processes and boosting their efficiency.
Svenska Cellulosa Aktiebolaget (SCA)
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