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Industry meets the needs of marketplace & planet - Cotton Inc
20
Apr '10
This week marks the 40th observance of Earth Day and the fortieth anniversary of Cotton Incorporated; two entities that share a commitment to sustainability. For the past four decades, the organizers of Earth Day have raised global awareness of environmental issues, with the goal of encouraging activities to sustain the planet. Similarly, Cotton Incorporated has actively encouraged environmental gains in all aspects of cotton production and manufacturing as a means of sustaining the industry and the planet. Looking ahead to the next 40 years, the efforts of both organizations, will have an impact on generations to come.

Sustainability is viewed by the cotton industry as activities that provide environmental, economic and quality of life benefits. This common sense approach simply means reducing inputs and increasing efficiencies. By reducing chemical inputs; consuming less energy, land and water; the cost of production is reduced, while the benefit to the environment is increased.

Since it was established in 1970 as the research and marketing company for the cotton industry, Cotton Incorporated has been a staunch advocate of reducing the amount of chemicals and natural resources required to bring cotton products to market. Cotton Incorporated President and CEO J. Berrye Worsham explains, "In the last 40 years, we have dramatically increased yields, and that means that we are not bringing any more land into production. At the same time, we have reduced the amount of pesticides and other chemicals used in cotton production by 50%, as well as reduced the amount of water that goes into growing cotton."

Along with improved yields, the cotton industry is also exploring innovative uses for the entire cotton plant, and calling attention to visionary organizations that are using cotton in new ways. Among some of these products are: a natural alternative to synthetic packing material; housing insulation made from recycled blue jeans; and cottonseed as a plentiful and nutritious food source. Ground-breaking nano-tech research may also lead to cotton apparel that can power portable electronic devices.

"The cotton industry has had many significant achievements over the past 40 years and we're very proud of them," admits Worsham. As for the future, he adds that, "Cotton incorporated is working to ensure that the industry meets the needs of both the marketplace and the planet in the years to come."

Cotton Inc

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