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Eco-friendly crafts to meet global demands
Apr '10
Fauzi Aziz, Director General, Small and Medium Industry, inaugurated the national congress of the National Craft Council (NFC) and said that, the Council is trying to persuade the region's handicraft industries to manufacture handicraft products by utilizing more of recycled materials, so as to suffice international demand.

Naming it 'green marketing' Aziz further informed that, the strategy mainly considers products, which go well with the international trends such as, increased environmental awareness, concerning the usage of eco-friendly raw materials. Sudden climatic changes have also played their part in generating such environmental awareness over the last decade.

He further said that, the country has in abundance, raw materials that can be recycled and used to manufacture unique products. Creativity is universal, but, the regions are expected to discover their assets and promising characteristics of their culture, so that the same can be utilized for manufacturing unique handicraft products.

Nevertheless, the domestic market in relation to the sale of handicraft products within the country, still holds a major market share, said Fauzi and further added that, the sales of domestic handicrafts has surged in Indonesia, thanks to the fresh campaigns on batik and other traditional craft products.

First Lady, Ani Yudhoyono, during the inaugural speech said that, the Council should encourage the domestic handicraft workers to be a part of the countrywide development of industry.

With an aim to promote further the creative industry, the government established the presidential decree on the small- and medium-enterprise action plan and the 2008 national blueprint on the creative economy. The government also extended support to the handicraft industry by providing them with microfinance loans via local cooperatives, said Yudhoyono.

Yudhoyono further added “Around 14 sectors of the creative industry, including handicraft, fashion, design and film, video and photography, will experience a boost in their revenue owing to these laws and supporting loans.”

Fibre2Fashion News Desk - India

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