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Print batik fails to affect trade of Tegal
23
Apr '10
Sales of handmade Tegal batik is unaffected despite production of machine-made print batik as customers still prefer purchasing hand-crafted batik, despite higher prices.

According to a Tegal batik trader, “It is absolutely true that the Tegal batik sales are not affected and they are as steady as before.”

Around 200 pieces of Tegal batik is sold per month by the trader, which is on the higher side as compared to the sales of print batik, wherein, only 50 percent of the print batik stocked by the trader has been sold so far.

According to an official from the Tegal Industry Office, “Manufacturing of print batik was encouraged by the Tegal municipality, only to help meet the target production of the special motif Tegal batik, since it is cost-effective and is easier to manufacture.”

Fibre2Fashion News Desk - India

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