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Handicrafts receive sovereign backing
28
Apr '10
It is indispensable for any country's premier to grasp the country's potential and present its ethos before the world at large. Thailand too is getting ready and has worked out extensive plans for promoting their domestic products with a national project, supported by the sovereign, there.

Thailand, with its affluent culture is already recognized for its varied range of handicrafts, but the Support Arts and Crafts International Centre of Thailand (SACICT) is rallying round to gain higher recognition and access for these products, internationally.

SACICT, at the outset, is to back the sovereign with the efforts to assist the rural population by providing them with alternative employment during non-farming season, thereby furthering them an opportunity to generate extra income.

The Organization also arranges for teachers and experts to impart training to those villagers on preparing handicraft together with textiles, fabrics and pottery. Those value-added products are then acquired by the sovereigns, thus helping with marketing of the product, a top official of the Organization divulged.

The official, recently with his team paid a visit to Seoul, to market these products while hunting for business associates there, who would aid them to further expose their products in Korean markets.

The not for profit public organization under Ministry of Commerce, plans to promote Thai handicraft products in overseas markets and for promotion and betterment of Thai folk arts and crafts, while marginally also assisting the local farmers.

This would advance an opportunity to farmers whereby they can make some extra money by utilizing their leisurely time and alongside also conserve the glorious ancient Thai art as national heritage.

Three keywords namely - simplicity, practicality and functionality, have been picked by SACICT's new brand development program - Global SACICT, under which it intends to cover the products. This is intended to be done with the advice and proficiency of renowned designer, who have been associated with various brands like Bally, Hermes, Rolex and Samsung.

Fibre2fashion News Desk - India

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