Home / Knowledge / News / Textiles / Wool Partners rejects wool testing levy system
Wool Partners rejects wool testing levy system
10
May '10
Wool Partners has declined to participate in the wool testing levy established by the IWTO, preserving its own focus on targeted marketing.

The IWTO levy, launched last month at 0.25c per kilo of greasy wool, is understood to cover the cost of a recent visit to New Zealand by architects from Europe.

The CEO of Wool Partners, Iain Abercrombie, said the company had been approached to support the fee and given it due consideration.“We make all spending decisions with the knowledge that ultimately the money comes from wool growers. Their funds are limited and must be spent in the most effective way possible for their benefit,” he said.

“While we welcome any effort to lift the profile of wool in general, that's not the job that Wool Partners was set up to do.

“Our role is to help growers to receive the true value of their wool by targeted marketing to manufacturers, retailers and consumers in international markets. That involves building on the very strong marketing platform already in place through Wools of New Zealand, and developing new relationships around Wools of New Zealand and the Laneve sustainability brand.

“That campaign is doing extremely well, and in the foreseeable future it will continue to absorb the major part of our annual budget.”

Mr Abercrombie said the decision was consistent with growers' reluctance to support generic marketing, made clear by their rejection of the levy system last year. He noted that other industry participants and commentators had endorsed the targeted marketing strategy in preference to generic promotion.

Wool Partners' international marketing business Wools of New Zealand has more than 100 brand partners and 1500 partner retailers across the major markets. Laneve is building a strong position in the United States and Europe, with over 30 organisations, including many of the major carpet manufacturers in the world, currently signed to use the brand on accredited New Zealand wool.

Wool Partners International Limited

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search