Home / Knowledge / News / Textiles / Home furnishing firm goes for global brand expansion
Home furnishing firm goes for global brand expansion
12
May '10
A Turkish textile company and owner of 'Brilliant' chain of stores, Baydemirler, plans to turn itself into an international player as within this year and 2011, the company is planning to expand its reach by opening 80 new Brilliant stores, mainly in Europe.

However, the economic downturn had affected both Turkey and the home furnishing industry, informed Chief Executive Officer, Baydermirler, Erdogan Baydemir. He further added that, the company faced a tough challenge competing with China and finished 2009, incurring a small loss.

But during the first quarter of 2010, Baydemirler Group did quite well as by then both the Turkish people and the world had released that goods made in China were both cheap and of a lower quality, exclaimed Baydemir.

Citing that on a yearly basis, about 450,000 houses are being constructed and about 350,000 to 400,000 couples tie the knot, there is a continuous demand for the brand. Further more, to raise Brilliant's market share, the group has also introduced campaigns, which are likely to last till July end.

The group's future plans include an overall growth by 15 percent, along with the launch of its 256th Brilliant store in Gaziantep by next week and finally to achieve the target of 300 stores by the year end, said Baydemir.

Currently, Turkey has the world's biggest curtain manufacturing facility in terms of capacity. With a yearly manufacturing capacity of 48 million square meters, Baydemirler's market share in the country is in the range of 65 – 70 percent.

While Baydemirler's exports target for this year stands at $120 million, their estimated turnover target is about 300 million Turkish Liras. The company already exports to 75 different countries and has 15 franchisee stores in Tunisia, Iraq, Azerbaijan, Syria, Romania, Bulgaria and Iran.

With plans to open 40 stores by this year end, the company also intends to introduce mroe 40 stores in 2011 with key markets as France, Germany and Italy.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search