Home / Knowledge / News / Textiles / Verlo Mattress Factory is getting a makeover
Verlo Mattress Factory is getting a makeover
14
May '10
Just in time for summer, the busiest moving season and when mattress purchases peak, Verlo Mattress Factory Stores, the nation's largest made-to-order mattress franchise, is getting a makeover. Today the 50 year old company announced it is unifying the vision of all stores to demystify the mattress shopping experience, while leveraging its leadership position in the made-to-order mattress business.

"Nothing gives the ultimate feeling of personalization more than a product that is created with you in mind," said Verlo's president, Kurt Schusterman. "Just as custom fitted apparel is designed specifically for your body, made-just-for-you mattresses are built to suit your individual sleep needs."

When Schusterman was named president in February of this year, one of his tasks was to refresh the brand and better communicate Verlo's unique value proposition. Over the past three months, Schusterman and his team conducted extensive research, identifying growth opportunities for franchisees.

According to Mike Murphy, chairman of Verlo's Franchise Advisory Council and owner of seven Verlo stores, the new direction has already reaped benefits.

"We've started a wonderful transformation since Kurt joined the company," said Murphy. "We're getting a new perspective to help us implement programs that keep our product and services fresh and top-of-mind with our customers."

Verlo's research found women feel overwhelmed by mattress shopping. A lack of comfort with laying on mattresses in-store, sales pressure, and "buyer's remorse" if the wrong purchase is made, were cited as reasons for a negative experience.

Verlo is showcasing its ability to help consumers navigate the confusion. Each store staffs at least one mattress craftsperson to demonstrate and educate consumers about how their mattress will be built.

Murphy added, "Customers like knowing that as comfort needs change over time, Verlo can make adjustments to suit their new needs. We'll pick it up, add or replace comfort materials, and deliver it back. You will be hard-pressed to find another mattress brand to do that."

Verlo Mattress Factory Stores


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search