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Focus on key trends at Denim by PV & new trademarks - INVISTA
25
May '10
INVISTA will showcase its latest innovations for denim at the Denim by PV show on June 2 and 3 in Paris. The stand will be focused on three distinct fabric themes: Super Stretch, Super Recovery and Super Comfort, and will feature innovative fabrics and garments, all made with INVISTA products, by INVISTA's key denim customers.

• The Super Stretch category will lead off with fabrics and garments made with LYCRA fibre, sometimes in concert with INVISTA' s LYCRA T400 fibre. According to Jean Hegedus, INVISTA's Global Marketing Director for Denim, the Super Stretch category poses key challenges for mills and brands alike. “In talking with our customers, we have found the main difficulty with Super Stretch fabrics is achieving good fabric stability. Typically, as you increase stretch in fabrics, you also increase the tendency for higher growth and shrinkage,” Hegedus said. To help address these issues, INVISTA worked with several mills to develop a solution: integrating LYCRA fibre and LYCRA T400 fibre in the same fabric. This combination increases the fabric stretch, thanks to the LYCRA fibre, while providing excellent stability with the help of LYCRA T400 fibre.

• In the second category, Super Recovery, INVISTA will focus on fabrics with LYCRA T400 fibre, including those made with a new, textured yarn from Ductel of Spain. The new yarn provides fabrics with excellent stretch and recovery and a beautiful surface luster. According to David Capdevila, European Marketing Manager for INVISTA, fabrics made with this yarn are quite unique. “They have a beautiful sheen and significant “snapback” so garments provide a powerful, yet comfortable stretch.” Capdevila said.

• The third category, Super Comfort, features XFIT LYCRA fabrics that stretch and recover in all directions. INVISTA and their customers continue to lead innovation in the four way stretch category by developing Super Stretch versions of XFIT LYCRA fabrics. “The XFIT LYCRA fabrics with Super Stretch take comfort into a whole new dimension,” said Hegedus. “These fabrics combine the best attributes of LYCRA fibre and LYCRA T400 fibre, providing the ultimate in comfort and freedom of movement, as well as unique design possibilities,” Hegedus said.

At this June edition of Denim by PV, INVISTA will also announce a trademark and patent protection program behind its LYCRA T400 fibre. Recently, INVISTA has decided to pair the LYCRA fibre brand name with the T400 fibre brand name to make product identification easier for downstream customers. “The LYCRA fibre brand is very well recognized within the trade and at the consumer level as a hallmark of quality,” Hegedus said. “When customers see the LYCRA fibre brand connected with the T400 fibre brand they will know they are getting the authentic bi-component fibre from INVISTA.”

Denim by PV in Paris is the perfect setting to showcase the latest initiatives from INVISTA. In true style, the owner of the LYCRA fibre brand is capitalizing on this year's theme of a sailing boat concept. The stand will feature 'sails' designed with LYCRA fibre brand imagery and state of the art, flexible mannequins illustrating the movement and fluidity that LYCRA fibre and LYCRA T400 fibre bring to fabrics. Customers are invited to visit the stand, meet the INVISTA team, and see the latest fabric innovations first hand.

Look for us at Denim by PV – Hall Freyssinet, stand number M01, in the Mezzanine.

INVISTA

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