Home / Knowledge / News / Textiles / Consumers demand change in wool product qualities
Consumers demand change in wool product qualities
25
May '10
As per NSW independent wool expert, Paul Swan, the Merino industry can only remain economically sound in Australia, if the wool farmers, processors and marketers aim on producing a regular product.

While addressing the audience at the 8th World Merino Conference in France, Swan averred that, for the expansion of market, focus and efforts should be put on lightweight, next-to-skin knitwear and luxurious fibres. In addition, the Merino quality of wool should also reflect the necessities of purchasers and producers of these goods.

In 2008, the Australian Wool Innovation (AWI) conducted a survey, asking nearly 22,000 customers on how rated wool, when placed in the categories such as luxury product, lifestyle fit, natural class and next-to-skin comfort.

Swan explains that, as per customers, wool fabric was less comfortable than average. This indicated that, the common negative linkage of wool, with next-to-skin comfort and lifestyle fit, outnumbered its comparatively good performance, in its natural and luxurious quality-based products.

But with customers turning to green or eco-friendly clothing, Swan said there were certain benefits with this changing customer demands.

Currently, the challenge for Merino wool producers worldwide is to develop and create merino wool products, which consumers find comfortable on the basis of its natural and luxurious qualities, said Swan.

According to Swan, certain vital fibre quality dimensions that, farmers and their representatives should think about, was the consistent demand for finer fibres and the choice for qualities in wool, which reduced breakage of yarn at processing, including increasing staple strength, lower coefficient in variations of fibre diameter and lower levels of mid-breaks.

However, Merino wool's future feasibility, while competing with other sources of productions such as meat and cropping, was dependent on the industry's capacity to raise the prices of wool. He said that, farmers will not invest in Merino wool unless, they are sure of earning revenue out of it.

As of now, Australia is the biggest Merino wool manufacturing country the world-over and the average price to manufacture a kilogram of clean fibre is in the range of US $5-7, motivated by increased cost of labour as compared to other wool producing countries.

Fibre2Fashion News Desk - India


Must ReadView All

Egypt’s textile exports increase 3% in 10 months: TEC

Textiles | On 21st Nov 2017

Egypt’s textile exports increase 3% in 10 months: TEC

Exports by Egypt’s Textile Export Council (TEC) between January and...

UKFT turns sector skills body for UK fashion, textile sector

Textiles | On 21st Nov 2017

UKFT turns sector skills body for UK fashion, textile sector

The UK Fashion & Textile Association (UKFT) recently announced at a...

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search