Home / Knowledge / News / Textiles / Descente apparel with coldblack supports Paul Ambrose
Descente apparel with coldblack supports Paul Ambrose
02
Jun '10
coldblack and Descente are teaming up to sponsor pro triathlete Paul Ambrose. Hailing from Australia, Ambrose is a rising star in professional triathlon and will race events globally in Descente apparel with coldblack. “I am looking forward to racing some of Europe's top athletes, on what I consider one of the most challenging half ironman's in Europe. I would like to tests my strengths on the bike, against the commonly known culture of cyclists "The Germans". They are world wide recognised as one of the strongest cycling nations on the planet, and I am looking forward to challenging the best on their home turf.”

The coldblack technology, most recent winner of Switzerland's Design Price 2009 award, was first introduced to the cycling and triathlon market during Eurobike, wherein Descente unveiled revolutionary pieces from their Spring 2010 coldblack collection. coldblack's special finishing technology reduces heat build-up and provides reliable protection from UV rays. Included in the collection are the all-black “Avanti” cycling shorts, bib shorts, and jersey and several pieces from the C6 triathlon collection.

2% fluid loss of body weight drops performance capacity by up to 20%. There is no better test subject for the efficacy of coldblack than a world-class professional like Ambrose. At just 24, the young athlete has shown impressive results against Ironman stalwarts Craig Alexander and Andy Potts. During training and racing, an athlete is directly affected by core and surface temperatures; but unlike training intensity and frequency, an athlete cannot control how heat will affect performance. Tests have shown that when perspiration causes a fluid loss as low as just 2% of body weight, performance capacity drops by up to 20%.

With coldblack's twofold protective function, this innovative high-tech textile treatment helps athletes like Ambrose stay cooler under heat by reflecting 80% of heat rays and offering a minimum UPF 30+ protection against harmful ultraviolet rays. What is more, coldblack treatment is bluesign compliant, therefore containing no components or processes hazardous to people or the environment. Finally, the coldblack treatment will not wash out in regular household laundry or in prolonged use.

coldblack is the result of a partnership between Schoeller Technologies AG and Clariant.

Since 1984, Veltec Sports has thrived on bringing industry leading brands to customers in Europe and North America. Veltec's Boulder, Colo.-based portfolio consists of brands with heritage in cycling and a passion for triathlon and running including Descente and Shebeest apparel, Lake shoes, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed to supporting athletic passion and for promoting a healthy and sustainable lifestyle.

Schoeller Technologies AG


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search