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Bravo helps grow Interface brand
10 Jun '10
2 min read
Interface, Inc., a worldwide floorcoverings company and global leader in sustainability, announced an arrangement with a new distribution channel, the Bravo Network. Under this arrangement, the Bravo Network will offer an exclusive collection of the Company's carpet tile products that will include 10 distinct styles, in over 50 colorways, created by designer David Oakey.
The new collection sold through the Bravo Network will target the industry's "Main Street" sector in the U.S., comprised primarily of commercial customers purchasing non-specified products through flooring retail stores. All of the products in the collection will be commercially rated and will include post-consumer recycled content. Interface will continue to sell its other products through its existing distribution channels.
The Bravo Network, which is comprised of 13 independent flooring distributors, provides distribution logistics throughout the United States. Its network includes warehouses, delivery fleets, and sales and professional staff.
"We are thrilled to partner with the Bravo Network to enhance and expand the presence of Interface in the marketplace," said Daniel T. Hendrix, President and Chief Executive Officer. "Throughout the economic cycle, we have maintained a focus on finding new ways to grow our brand and our market share, and this includes innovative channels of distribution. As a proven network of well respected, value added distributors serving flooring retailers across the United States, we are confident that the Bravo Network is the right partner for us in this endeavor."
Interface, Inc. is the world's largest manufacturer of modular carpet, which it markets under the InterfaceFLOR, FLOR, Heuga and Bentley Prince Street brands, and, through its Bentley Prince Street brand, enjoys a leading position in the designer quality segment of the broadloom carpet market. The Company is committed to the goal of sustainability and doing business in ways that minimize the impact on the environment while enhancing shareholder value.
The new collection sold through the Bravo Network will target the industry's "Main Street" sector in the U.S., comprised primarily of commercial customers purchasing non-specified products through flooring retail stores. All of the products in the collection will be commercially rated and will include post-consumer recycled content. Interface will continue to sell its other products through its existing distribution channels.
The Bravo Network, which is comprised of 13 independent flooring distributors, provides distribution logistics throughout the United States. Its network includes warehouses, delivery fleets, and sales and professional staff.
"We are thrilled to partner with the Bravo Network to enhance and expand the presence of Interface in the marketplace," said Daniel T. Hendrix, President and Chief Executive Officer. "Throughout the economic cycle, we have maintained a focus on finding new ways to grow our brand and our market share, and this includes innovative channels of distribution. As a proven network of well respected, value added distributors serving flooring retailers across the United States, we are confident that the Bravo Network is the right partner for us in this endeavor."
Interface, Inc. is the world's largest manufacturer of modular carpet, which it markets under the InterfaceFLOR, FLOR, Heuga and Bentley Prince Street brands, and, through its Bentley Prince Street brand, enjoys a leading position in the designer quality segment of the broadloom carpet market. The Company is committed to the goal of sustainability and doing business in ways that minimize the impact on the environment while enhancing shareholder value.
Interface Inc
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