Home / Knowledge / News / Textiles / LNJ unveils first-time-ever range of denim fabrics
LNJ unveils first-time-ever range of denim fabrics
18
Jun '10
Mr YC Gupta, CEO, LNJ Denim
Mr YC Gupta, CEO, LNJ Denim
LNJ Denim, a division of RSWM Ltd, which in turn is a part of the Rs 36 billion turnover LNJ Group, has unveiled its new range of denim products, many of which have attributes, seen for the first time ever, anywhere in the world.

With an investment of over Rs 2 billion in purchasing the latest equipment from Europe, USA and Japan, and establishment of Development Intelligence Group (DIG) for world class R & D, LNJ Denim is adding value and creative intelligence in order to give a new meaning to the denim business.

Amongst the new unique introductions are the 65-shade poly / cotton spectrum coloured denim, exclusive work wear range with flame-retardant, water, oil and dust repellent, anti odour and anti-bacterial attributes, and eco range denims which are made of recycled and worn jeans.

Speaking exclusively to fibre2fashion, Mr YC Gupta, CEO & Business Head, LNJ Denim said, “For the first time, ever, Cotton / Poly coloured spectrum denim has been produced with a special features of poly-yarn in warp and cotton yarn in weft. This cotton yarn has gone in the inner side of fabric and hence touches the body to give soothing feel and comfort to the body.

“This cotton / poly blend has been launched in 65 shades for the first time in denim industry. There are two different blends, with cotton/poly blends of 45:55 and 55:45. The later blend is called 'Chief Value Cotton' (CVC) and is a premium range”.

Elaborating on the other range which is a special denim wear and are eco-friendly, he said, “It is an oil, water and dust repellent denim. Other features include hydrophilic properties, which will absorb the sweat and moisture very quickly and will be highly comfortable to the body.”

Among other new denim products is a denim fabric with antibacterial and anti-odour properties, which will have killing efficiency of 99% for bacteria and will not give any foul smell even after continuous wearing and without washing the garments.

“The other functional denim product is the fire-retardant range, which can be used by workmen in the industry, as it is also self extinguishing. It is made from 100 percent natural fibres which are soothing to the body and are breathable fabrics, through which air can pass easily”, he informed.

The other range of products he said is the green organic and recycled denim which is also eco-friendly. “These denim fabrics are produced with organic cotton and by reusing the cotton waste and also by converting the used denim clothing into fibre and then again re-making denim fabrics from it”.

Speaking further he said, “These fabrics have evolved after undertaking long and deep research and by using special chemicals which are eco- friendly”.

On the response these varieties of denim fabrics have received after the launch, he said, “So far the response is very good, especially from global brands. They have already either placed orders with us or they have asked for samples of these denim fabrics”.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Apr 2017

Boohoo's revenue increases 51% to reach £294.6 mn

Fashion e-commerce marketplace Boohoo has recorded a 51 per cent...

Apparel/Garments | On 27th Apr 2017

Amazon catching up with Flipkart in India: RedSeer

Online marketplace Amazon India has caught up with its biggest rival...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search