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Wool growers to benefit from royal seal
23
Jun '10
The Prince of Wales, Prince Charles had launched the 'Campaign for Wool', earlier this year in January from UK. The campaign will try to raise consumer awareness of wool as a natural and sustainable fibre and thereby increase demand.

As part of the campaign, a company producing products with more than 50 percent wool content, can use the campaign's stylish sheep logo and promotional material, for a token fee of £100 with the right to use the logo for five years.

The New Zealand leg of the campaign is being administered by the National Council of New Zealand Wool Interests and will provide an opportunity to domestic companies to put the royal seal of approval on their products.

Big time retailers like Marks and Spencer and Selfridges are also providing support to the campaign by providing shelf space for promotion of wool products at no cost.

Fibre2fashion News Desk - India

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