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Sarawak handicraft to flood European markets
Jun '10
It is supposed that as Sarakraf Sdn Bhd closes a deal with El Puente, a German fair trade organization, Sarawak handicraft will infiltrate in the European markets by forthcoming year.

According to the Director of Sarakraf, Gerald Goh, this alliance of the Sarawak Craft Council would mainly be concentrating on the expansion of the cottage industry in the rural areas, so as to add value to the ethnic designs with Sarawak outlook, thus facilitating value-addition for the products.

He, while addressing a media conference, regarding the projected venture with the importer based in Frankfurt said that, they will be providing extensive training to budding artisans from selected areas and boost up the manpower, so as to hike the economies of scale, thus ensuring that, El Puente can assign more orders in the impending shipments.

Goh stated that, the agreement was inked subsequent to Sarakraf's participation in the Ambiente Fair 2010, held at Frankfurt during February, 2010, to which El Puente was also a participant. El Puente handles over 70 projects and also serves as an importer and wholesaler for around 1,500 stores in Germany.

He was very much certain that, boosting up the cotton industry would aid in eradicating poverty, as this would elevate the standard of living as also would indirectly uphold the inimitable handicraft heritage of Sarawak.

Apparently, El Puente in the first phase would spend around 50,000 Euros of the amount of its total yearly budget of 1 million Euros, towards acquisition of Sarawak handicraft, Lepa divulged at the media conference.

At this juncture, as the two parties are bargaining the prices, meanwhile samples of items like jewellery, fabrics, ceramics and accessories would be required to match the specifications, while being in consensus with the market demand in Germany, she said.

She also added that, the Asian countries like India, Nepal, Bangladesh, Indonesia, Vietnam and Philippines were the prime suppliers of handicraft goods, as goods sourced from these countries were greatly demanded by the customers, as they not only find them striking and exotic, but also reasonably priced.

Fibre2Fashion News Desk - India

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