Home / Knowledge / News / Textiles / Sarawak handicraft to flood European markets
Sarawak handicraft to flood European markets
25
Jun '10
It is supposed that as Sarakraf Sdn Bhd closes a deal with El Puente, a German fair trade organization, Sarawak handicraft will infiltrate in the European markets by forthcoming year.

According to the Director of Sarakraf, Gerald Goh, this alliance of the Sarawak Craft Council would mainly be concentrating on the expansion of the cottage industry in the rural areas, so as to add value to the ethnic designs with Sarawak outlook, thus facilitating value-addition for the products.

He, while addressing a media conference, regarding the projected venture with the importer based in Frankfurt said that, they will be providing extensive training to budding artisans from selected areas and boost up the manpower, so as to hike the economies of scale, thus ensuring that, El Puente can assign more orders in the impending shipments.

Goh stated that, the agreement was inked subsequent to Sarakraf's participation in the Ambiente Fair 2010, held at Frankfurt during February, 2010, to which El Puente was also a participant. El Puente handles over 70 projects and also serves as an importer and wholesaler for around 1,500 stores in Germany.

He was very much certain that, boosting up the cotton industry would aid in eradicating poverty, as this would elevate the standard of living as also would indirectly uphold the inimitable handicraft heritage of Sarawak.

Apparently, El Puente in the first phase would spend around 50,000 Euros of the amount of its total yearly budget of 1 million Euros, towards acquisition of Sarawak handicraft, Lepa divulged at the media conference.

At this juncture, as the two parties are bargaining the prices, meanwhile samples of items like jewellery, fabrics, ceramics and accessories would be required to match the specifications, while being in consensus with the market demand in Germany, she said.

She also added that, the Asian countries like India, Nepal, Bangladesh, Indonesia, Vietnam and Philippines were the prime suppliers of handicraft goods, as goods sourced from these countries were greatly demanded by the customers, as they not only find them striking and exotic, but also reasonably priced.

Fibre2Fashion News Desk - India


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search