Home / Knowledge / News / Textiles / Sarawak handicraft to flood European markets
Sarawak handicraft to flood European markets
25
Jun '10
It is supposed that as Sarakraf Sdn Bhd closes a deal with El Puente, a German fair trade organization, Sarawak handicraft will infiltrate in the European markets by forthcoming year.

According to the Director of Sarakraf, Gerald Goh, this alliance of the Sarawak Craft Council would mainly be concentrating on the expansion of the cottage industry in the rural areas, so as to add value to the ethnic designs with Sarawak outlook, thus facilitating value-addition for the products.

He, while addressing a media conference, regarding the projected venture with the importer based in Frankfurt said that, they will be providing extensive training to budding artisans from selected areas and boost up the manpower, so as to hike the economies of scale, thus ensuring that, El Puente can assign more orders in the impending shipments.

Goh stated that, the agreement was inked subsequent to Sarakraf's participation in the Ambiente Fair 2010, held at Frankfurt during February, 2010, to which El Puente was also a participant. El Puente handles over 70 projects and also serves as an importer and wholesaler for around 1,500 stores in Germany.

He was very much certain that, boosting up the cotton industry would aid in eradicating poverty, as this would elevate the standard of living as also would indirectly uphold the inimitable handicraft heritage of Sarawak.

Apparently, El Puente in the first phase would spend around 50,000 Euros of the amount of its total yearly budget of 1 million Euros, towards acquisition of Sarawak handicraft, Lepa divulged at the media conference.

At this juncture, as the two parties are bargaining the prices, meanwhile samples of items like jewellery, fabrics, ceramics and accessories would be required to match the specifications, while being in consensus with the market demand in Germany, she said.

She also added that, the Asian countries like India, Nepal, Bangladesh, Indonesia, Vietnam and Philippines were the prime suppliers of handicraft goods, as goods sourced from these countries were greatly demanded by the customers, as they not only find them striking and exotic, but also reasonably priced.

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

India to be largest cotton producer in 2018-19: USDA

Textiles | On 22nd Jun 2018

India to be largest cotton producer in 2018-19: USDA

For the fourth consecutive season, India is expected to be the...

Organic Basics gets Polygiene help for advanced underwear

Apparel/Garments | On 22nd Jun 2018

Organic Basics gets Polygiene help for advanced underwear

Danish firm Organic Basics is working with Swedish company Polygiene, ...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search