Home / Knowledge / News / Textiles / RadElast elastane fibre product line goes online
RadElast elastane fibre product line goes online
29
Jun '10
RadiciGroup announced that its brand website dedicated to RadElast the elastane (spandex) fibre product line manufactured by its American subsidiary RadiciSpandex Corporation — is now online.

The intuitive and agile design of the new website allows for a faster, more fluid browsing experience. The site can be reached through a link from the website. With just a few mouse clicks directly from the homepage menu, users can access all the information in any of the five main sections: About us, Products, Markets, News&Events, and Contacts. Furthermore, through the Markets&Brands channel selector, the user can jump to the Internet sites dedicated to the Group's business areas (Chemicals, Plastics, Fibres and Textiles) and the various RadiciGroup products/brands. The graphic layout, which was inspired by the RadElast elastane fibre application markets, makes a strong impact.

“The market we operate in is in continuous evolution,” said Kim Hall, RadiciSpandex Marketing Manager. "Taking advantage of an immediate tool like the web to communicate and interact with our current, as well as prospective customers, is essential. Our starting point is the customer, and thus we have developed our new website around our customers' needs. In this new virtual space, we will be able to share information on our products as well as new developments and innovations in the RadElast world that will be of interest to the market, and information on our company and our Group, one of the leading Italian chemical multinationals with a vertically integrated nylon production chain.”

“Our spandex fibres are used in a variety of industries,“ Kim Hall continued, “ from apparel (sportswear, intimate apparel, hosiery, swimwear, and ready-to-wear) to furnishings, industrial, and medical/hygiene. RadElast characteristics meet the strictest technical and performance specifications in terms of duration, quality and resistance, making these fibres ideal for any stretch or elastic application. The Products section of the new site makes available all the information needed to give the user the most complete overview possible of what RadiciGroup has to offer. We are proud of our new website, which was designed to strengthen our communications portfolio and increase service to our customers and the market.”

“Establishing strong brand visibility for the Radelast product line is part of one of our plans for restructuring and consolidating our Group's presence in the US,“ said Danilo Micheletti, RadiciGroup Chief Operating Officer for North America. “The US market is showing positive signs of recovery and, at the same time, its structure is changing, perhaps becoming more attractive for us than ever before, both in the synthetic fibres and the plastics business areas. We have operated in the US market since 1998 through Radici Plastics USA, a subsidiary that produces and sells polyamide engineering plastics. Furthermore, since 2001, when RadiciSpandex was created and the production of elastane fibres began,”


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search