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Intertextile show area expanded to meet exhibitor demand
Jun '10
Intertextile Shanghai Home Textiles 2010 has been expanded from nine to ten halls. Exhibitors who benefit from the expansion include suppliers exhibiting in the international hall, especially those participating under the Taiwanese and Turkish pavilions, which have significantly increased by 40% in scale.

With the Chinese market becoming more important and sophisticated, Mr Ibrahim Burkay, the president for Uludag Exporters' Association and the person in-charge of the Turkish Pavilion will bring more leading home textile brands to exhibit in the 2010 show. Among them include Verdi, Vanelli, Demor, Elvin and Guleser.

“We are seeing an outstanding increase in Turkish home textile exports to China, up 44% in the first quarter of 2010. The show always exceeds our expectations. During the previous edition our companies not only met with existing clients but also established new business contacts with Chinese and overseas buyers. The show is an ideal platform in Asia to conduct business,” said Mr Burkay.

Mr Wang Zhi Hung from Full Colour Co Ltd, a repeat exhibitor in the Taiwanese pavilion agreed with Mr Burkay. “This year, we expect to meet even more international buyers and existing customers, so we have enlarged our booth.” Mr Wang further added that the booth design would be upgraded to promote the company's new collection of upholstery fabrics.

Influential industry buyers also consider the show a vital sourcing destination for home textile products. IKEA from Sweden and Target from the US have both confirmed their attendance and will be participating in the business-matching programme offered by the show organiser. This value added service will make certain that selected VIP buyers and exhibitors get connect based on their needs.

Intertextile Shanghai Home Textiles will be held from 24 – 26 August 2010 at the Shanghai New International Expo Centre, China. The show is organised by Messe Frankfurt (HK) Ltd.; the Sub-Council of Textile Industry, CCPIT; and China Home Textile Association (CHTA).

Messe Frankfurt (HK) Ltd.

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