Première Brasil to showcase fabrics, colors and styles

13 Jul '10

4 min read

Première Vision, a world leader in the organization of textile events, with headquarters in France, and the Brazilian Fagga Eventos are staging the second edition of the Première Brasil, one of the main Latin American textile exhibits, on July 21 and 22, at Transamerica Expo Center in São Paulo.

The event designed to launch the Fall / Winter 2011 collection (fabrics, yarns, fibers and accessories) is a joint venture of Première Vision and Fagga Eventos, whose portfolio incorporates 25 major Brazilian exhibits. The first edition of Première Brazil, in January 2010, the event had met 67 exhibitors e 3,000 visitors of professionals including Água de Coco, Animale, Bicho Comeu, C&A, Calçados Pampili, Calvin Klein, Cantão, Caricatura, Carmim, Cavendish, Cori, Hering, Coteminas, Dakota Calçados, Daslu, Dopping, Ecqus, FIRJAN, Hope, Iódice, Le Lis Blanc, Leader, Lenny, Luigi Bertolli, Mademoiselle, Malwee, Maria Filó, Marisa, Marisol, Mercatto, Mercearia, MOB, Morena Rosa, NK Store, Oakley Brasil, OH, Boy!, Onbongo, Osklen, Puramania, Reinaldo Lourenço, Renner, Riachuelo, SENAC, SENAI, RKDENIM, Taco, TNG, Totem, Toulon, Tyrol, Vila Romana, YKK, ZARA.

For the second edition, the event expects to bring more exhibitors from the best of the creative world and also more highly professional visitors from the Latin America.

Première Brasil will showcase fabrics, colors and styles. Jacques Brunel, General Director of Première Vision, explains that the staging of the exhibit provides Latin American countries with an update on the international fashion calendar by presenting, one year in advance, the palette of colors and the fabrics for the Fall/Winter 2011 collection. According to Mr. Brunel, the first Brazilian version of the event helped stressing the perception on the strengthening of the market and the textile industry in Latin America, pointing out Brazil as a starting point for plain expansion.

Andréia Repsold, Vice President of Fagga Eventos, celebrates the successful edition of January of Première Brasil and stresses the importance of such a large event to include Brazil in the international calendar of the textile industry. “It has overcome our expectations. Brazil has demonstrated its strength with large companies exhibiting and it has attracted a highly qualified audience.”

According to data disclosed by Abit (Brazilian Association of the Textile Industry), over 30,000 textile and clothing companies create around 8 million direct and indirect jobs. The Association also points out that Brazil is among the ten major textile markets in the world and among the five main clothing producers. This makes Brazilian exports exceed imports in terms of business growth.

An offer by world structured
The Exhibit Première Brasil will be divided into five categories, following the exhibiting standards of Paris. According to Andréia Repsold, divising the sectors into categories bring easiness to the exhibitors' organization and optimizes buyers' visiting time. “Each category has its own atmosphere and assembles in the same space all stands according to a theme in common”, the Vice President of Fagga Eventos says.

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