Home / Knowledge / News / Textiles / Merino innovations to be on show at Première Vision
Merino innovations to be on show at Première Vision
14
Jul '10
Australian Wool Innovation (AWI) will showcase its new Merino Casual and Merino Touch collections at the September edition of Première Vision, the World?s Premier Fabric show, to inspire buyers and merchandisers for the autumn/winter 2011/12 season.

The Merino Casual collection comprises garments and fabrics with distinctive textures and finishes, created using a range of dyeing and finishing techniques.

This unique collection demonstrates the natural versatility of Merino wool, combining comfort and functionality with a relaxed style. The range is suited to street or casual wear, as well as everyday and party wear.

The collection builds on the success of last year?s inaugural Merino Casual collection.

AWI general manager of product development and commercialisation Jimmy Jackson says the Merino Casual collection addresses the global trend towards a more casual style of dressing.

“Busy lifestyles and changing workplace fashions have reduced the need for consumers to have multiple wardrobes – and there is also an increasing desire for individualism,” Mr Jackson explains.

“Today's consumers are seeking garments that are versatile, that can be worn in different situations and environments, and that ultimately save consumers? time, effort and money.
“To enable wool to take advantage of this global trend towards a more informal style of dressing, AWI has worked closely with the manufacturing industry to develop new processes which give the Merino Casual collection a range of unique effects on wool.”

New colouration techniques using coating, printing and injection systems enable innovative urban designs.

We have used the 3-D Merino innovation, shown last year in knitwear, to good effect this year in wovens. The unique felting properties of Merino wool have also been used, creating new textures and aspects for versatile and individual casual wear.

AWI will also be exhibiting at Première Vision a new Merino Touch woven coating fabric made from mercerised Merino yarns which have been woven in such a way as to create cashmere like softness and silk like sheen – providing a touch of luxury in an affordable garment.

Also on display will be examples of other Merino Touch garments from the industry?s most innovative manufacturers, demonstrating how these manufacturers have embraced the Merino Touch concept and made it their own.

Mr Jackson says Australian Merino wool is well known as one of the finest and softest fibres in the world, but thanks to the innovative mercerising Merino process, it now feels even finer and softer.

“The process of mercerising makes the Merino wool feel on average two micron finer, which gives the Merino Touch collection such an incredible softness and smooth surface finish,” Mr Jackson explains.

“The commercial garments that will be on display at Première Vision demonstrate that manufacturers can produce classic garments that look and feel luxurious, yet be reasonably priced. Retailers will be able to offer new ranges with the drape and fluidity of silk and the touch and sheen of cashmere, but with the performance and price point of Merino wool.”


Must ReadView All

Textiles | On 16th Aug 2017

USITC to continue investigations on PSF imports

The US International Trade Commission (USITC) has determined that...

Textiles | On 16th Aug 2017

India’s apparel exports stumble in July 2017

Exports of readymade garments (including those made of cotton,...

Apparel/Garments | On 16th Aug 2017

EU displaces Japan as Myanmar’s largest apparel market

After the reinstatement of Generalised Scheme of Preferences (GSP)...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X