Home / Knowledge / News / Textiles / Merino innovations to be on show at Première Vision
Merino innovations to be on show at Première Vision
Jul '10
Australian Wool Innovation (AWI) will showcase its new Merino Casual and Merino Touch collections at the September edition of Première Vision, the World?s Premier Fabric show, to inspire buyers and merchandisers for the autumn/winter 2011/12 season.

The Merino Casual collection comprises garments and fabrics with distinctive textures and finishes, created using a range of dyeing and finishing techniques.

This unique collection demonstrates the natural versatility of Merino wool, combining comfort and functionality with a relaxed style. The range is suited to street or casual wear, as well as everyday and party wear.

The collection builds on the success of last year?s inaugural Merino Casual collection.

AWI general manager of product development and commercialisation Jimmy Jackson says the Merino Casual collection addresses the global trend towards a more casual style of dressing.

“Busy lifestyles and changing workplace fashions have reduced the need for consumers to have multiple wardrobes – and there is also an increasing desire for individualism,” Mr Jackson explains.

“Today's consumers are seeking garments that are versatile, that can be worn in different situations and environments, and that ultimately save consumers? time, effort and money.
“To enable wool to take advantage of this global trend towards a more informal style of dressing, AWI has worked closely with the manufacturing industry to develop new processes which give the Merino Casual collection a range of unique effects on wool.”

New colouration techniques using coating, printing and injection systems enable innovative urban designs.

We have used the 3-D Merino innovation, shown last year in knitwear, to good effect this year in wovens. The unique felting properties of Merino wool have also been used, creating new textures and aspects for versatile and individual casual wear.

AWI will also be exhibiting at Première Vision a new Merino Touch woven coating fabric made from mercerised Merino yarns which have been woven in such a way as to create cashmere like softness and silk like sheen – providing a touch of luxury in an affordable garment.

Also on display will be examples of other Merino Touch garments from the industry?s most innovative manufacturers, demonstrating how these manufacturers have embraced the Merino Touch concept and made it their own.

Mr Jackson says Australian Merino wool is well known as one of the finest and softest fibres in the world, but thanks to the innovative mercerising Merino process, it now feels even finer and softer.

“The process of mercerising makes the Merino wool feel on average two micron finer, which gives the Merino Touch collection such an incredible softness and smooth surface finish,” Mr Jackson explains.

“The commercial garments that will be on display at Première Vision demonstrate that manufacturers can produce classic garments that look and feel luxurious, yet be reasonably priced. Retailers will be able to offer new ranges with the drape and fluidity of silk and the touch and sheen of cashmere, but with the performance and price point of Merino wool.”

Must ReadView All

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Textiles | On 21st Oct 2016

ITMA Asia + CITME 2016 opens with record exhibitors

The fifth ITMA ASIA + CITME 2016 exhibition opened today in Shanghai, ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search