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Betten Rid promotes US cotton-rich bed linens
21
Jul '10
COTTON USA licensed terry and bed linen products from ten brands and suppliers out of Europe and Turkey were highlighted during the three-week promotion in May and June, supported by Betten Rid - the leading German home furnishings retail chain for high quality home products.

The promotion marked the 10th anniversary of Betten Rid's partnership with COTTON USA and ran at the same time at all five Betten Rid stores in Frankfurt, Munich and Sulzbach. It included a direct mailing, sales brochures, newspaper inserts and newspaper ads in all three German promotion cities.

Betten Rid requests COTTON USA from their brand suppliers, and CCI's Supply Chain Marketing (SCM) program assisted Betten Rid in finding the right suppliers for their high quality private label brand "Rid Collection."

COTTON USA is the export promotions program of Cotton Council International (CCI), the overseas market promotion arm of the National Cotton Council of America. COTTON USA promotes U.S. cotton fiber and manufactured cotton products in markets around the world.

Cotton Council International (CCI)

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