Home / Knowledge / News / Textiles / Betten Rid promotes US cotton-rich bed linens
Betten Rid promotes US cotton-rich bed linens
Jul '10
COTTON USA licensed terry and bed linen products from ten brands and suppliers out of Europe and Turkey were highlighted during the three-week promotion in May and June, supported by Betten Rid - the leading German home furnishings retail chain for high quality home products.

The promotion marked the 10th anniversary of Betten Rid's partnership with COTTON USA and ran at the same time at all five Betten Rid stores in Frankfurt, Munich and Sulzbach. It included a direct mailing, sales brochures, newspaper inserts and newspaper ads in all three German promotion cities.

Betten Rid requests COTTON USA from their brand suppliers, and CCI's Supply Chain Marketing (SCM) program assisted Betten Rid in finding the right suppliers for their high quality private label brand "Rid Collection."

COTTON USA is the export promotions program of Cotton Council International (CCI), the overseas market promotion arm of the National Cotton Council of America. COTTON USA promotes U.S. cotton fiber and manufactured cotton products in markets around the world.

Cotton Council International (CCI)

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search