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Shillong society promotes handloom via fusion ramp show
Jul '10
Varied cultures and colours of Northeast will be brought together in a fashion show themed, Magical Threads of the Northeast, which is going to be held in Shillong.

In order to help fashion designers and models, promote the handloom tradition of the region, the Fashion Society of Shillong is organizing the show. It will be promoted across three cities, Shillong, Mumbai and Kolkata.

This is the first-time ever for Fashion Society of Shillong, which was formed in 1983 to promote fashion and beauty in the Northeast, and which till date continues to organize the yearly Miss Shillong beauty pageant, has arranged for such an event.

As per Aldous Mawlong, Chairman of the Society, the event is aimed at highlighting the uniqueness of Northeast region, by aiming at its handloom industry and weavers.

Assam, Manipur, Arunachal Pradesh, Meghalaya, Nagaland, Sikkim, Mizoram and Tripura states will be brought under one roof, by displaying their specific state wise garments on the ramp, informed Mawlong.

While in Shillong the four-day event will be held at All Saints Cathedral Hall, venue at Kolkata is Swabhumi, Salt Lake, from August 4-7 and for Mumbai, dates and venue will be announced later.

Mawlong, explaining the idea behind this fashion averred that, with the help of this show, Magical Threads of Northeast, the society intends on creating more awareness about the tribal weavers, who weave their ancient stories and culture in shawls and/or apparels.

The entire event is funded by the Union Ministry of Textile in collaboration with the Meghalaya Directorate of Sericulture and Weaving and again, the focus of the event is on the tradition and fusion in order to promote the conventional Northeast handloom sector.

Basically, Mawlong said that, they intend to explore the handlooms of the not so popular tribes or sub-tribes of the Northeast. At the same time, fusion of conventional trends with that of modern is also the need of the hour.

Fashion designers showcase their creative best with the help of fusion trends, which in turn will provide more commercial value to the goods.

Fibre2Fashion News Desk - India

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