Home / Knowledge / News / Textiles / NewMerino introduces wool traceability concept
NewMerino introduces wool traceability concept
29
Jul '10
NewMerino is the brand of ethically-produced Australian merino wool that is introducing the new concept of a fully documented, traceable wool supply chain to the US market. Produced through a network of Preferred Producer farmers who adhere to the most stringent standards for responsible animal husbandry and environmental farming, NewMerino wool gives retailers, manufacturers, and consumers the ability to trace back—from garment to farm—and confirm the complete pedigree of the wool they buy.

“Most wool supply chain documentation ends at the very first change of ownership which is usually at the commodity auction stage,” says Peter Vandeleur of e-wool, NewMerino's third-party supply chain manager. “Wool changes hands many times throughout the textile manufacturing supply chain and unless detailed documentation is maintained, the integrity of the original wool can be completely destroyed.”

Rather than losing visibility of its wool by using the auction system, NewMerino provides a value-added, one-to-one connection between the purchaser and the Preferred Producer farm that can best meet the specifications required. Those specifications can range from non-mulesed wool to organic farming techniques to carbon-neutral production methods to specific yarn attributes.

NewMerino Preferred Producer farmers complete detailed declarations and participate in frequent scheduled and random onsite inspections to ensure that they comply with the NewMerino program requirements. The NewMerino network also includes combers and spinners who operate under strict socially and environmentally responsible manufacturing requirements.

“Consumers value the beauty and performance of Australian merino wool,” continues Vandeleur. “Now with NewMerino, the rapidly growing population of socially conscious consumers can be confident that the wool products they buy are produced with consideration and integrity all the way back to the farm.”

Every NewMerino branded product has a unique e-number that can be entered in the online trace back system. The e-number instantly connects to the NewMerino Preferred Producer's farm profile where the wool originated.

NewMerino

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search