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NewMerino introduces wool traceability concept
Jul '10
NewMerino is the brand of ethically-produced Australian merino wool that is introducing the new concept of a fully documented, traceable wool supply chain to the US market. Produced through a network of Preferred Producer farmers who adhere to the most stringent standards for responsible animal husbandry and environmental farming, NewMerino wool gives retailers, manufacturers, and consumers the ability to trace back—from garment to farm—and confirm the complete pedigree of the wool they buy.

“Most wool supply chain documentation ends at the very first change of ownership which is usually at the commodity auction stage,” says Peter Vandeleur of e-wool, NewMerino's third-party supply chain manager. “Wool changes hands many times throughout the textile manufacturing supply chain and unless detailed documentation is maintained, the integrity of the original wool can be completely destroyed.”

Rather than losing visibility of its wool by using the auction system, NewMerino provides a value-added, one-to-one connection between the purchaser and the Preferred Producer farm that can best meet the specifications required. Those specifications can range from non-mulesed wool to organic farming techniques to carbon-neutral production methods to specific yarn attributes.

NewMerino Preferred Producer farmers complete detailed declarations and participate in frequent scheduled and random onsite inspections to ensure that they comply with the NewMerino program requirements. The NewMerino network also includes combers and spinners who operate under strict socially and environmentally responsible manufacturing requirements.

“Consumers value the beauty and performance of Australian merino wool,” continues Vandeleur. “Now with NewMerino, the rapidly growing population of socially conscious consumers can be confident that the wool products they buy are produced with consideration and integrity all the way back to the farm.”

Every NewMerino branded product has a unique e-number that can be entered in the online trace back system. The e-number instantly connects to the NewMerino Preferred Producer's farm profile where the wool originated.


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