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Chinese socks manufacturers change ways to gain orders
10
Aug '10
During the end of last month, a sock manufacturer won an order for 4,000 pairs of high-end socks at a price of 1,000 euros each from Saudi Arabia.

Meanwhile, socks to be made from mink fur, is likely to provide another sock manufacturer in Datang Township of East China's Zhejiang Province, a 10 percent profit margin, almost double that of an ordinary pair of cotton socks.

Such socks manufacturers are amongst many Chinese hosiers who are making an attempt to end the cheap made-in China reputation.

Datang, also knows an China's 'Sock City', amounts for almost a third of the world's sock output, but many manufacturers manage to earn only a paltry sum as profits, from orders of bigger foreign brands.

As per a socks manufacturer, who has 50 workers working under him, they earn about 3 yuan (US 44 cents) from 100 pairs of low-end cotton socks, produced for bigger clients.

In addition to this, the increasing cost of labour and materials and the appreciating Chinese currency, is further reducing the profit margins, thereby, pushing Chinese manufacturers to plan out new ways of survival.

However, apart from merely adopting the cultural concept of luxury socks, Chinese socks giants are also considering other firm measures such as Upgradation of technologies and exploring the local market.

China's biggest sock manufacturer, Langsha Group, is operating 5,000 sets of advanced socks machines. This year, this listed firm is intending to purchase more 4,000 machined worth about 100 million yuan from Italy, in order to make its goods more competitive, informed a company official.

Apart from being the contractor for world-renowned brands like Nike, Adidas, Puma and Walmart, Langsha is also making an attempt to promote its own label, Lanswe, in markets across the globe.

Around $50 million worth of socks and innerwear are exported to Asia, Europe, America and the Middle East every year by Langsha.

Fibre2Fashion News Desk - India

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