Paithani saree & fabrics get GI protection
The Paithani Saree and Fabrics known for their intricate designs have now been protected under Geographical Indication Act 1999 of India facilitated by the Textiles Committee, a statutory body under the Ministry of Textiles.
Dr. P Nayak, Director (Market Research), Textiles Committee has informed that the much needed GI registration will safeguard the interest of the artisans of the Paithani Saree & Fabrics of Maharashtra against infringement and hence protect the livelihood of about 35,000 weavers associated with the production and marketing of this exquisite handloom product.
This traditional treasure of the country has always been subjected to infringement by the domestic producers as well as from imports. The premium price and the market share associated with these popular products have been siphoned away by infringement.
The GI protection provided through the registration has not only recognized its uniqueness and distinctive style, but also will cherish the growth of the product in Indian as well as export market.
The skillful hands of the weavers of Paithan, Yeola and other parts of Aurangabad and Nasik districts of Maharashtra not only produce Brocades and Sarees; they also create amazing products of dress materials, bed linens and home textiles.
A conglomerate of more than 35,000 weavers have been involved in the production of these traditional treasures in the Paithan, Yeola and some other parts of Aurangabad and Nasik district.
The application seeking GI registration of these products was filed by Deptt. Of Handlooms and textiles, Govt. of Maharashtra along with Sri Rajaswa Bahu Udesiya Sanstha,Yeola and seven other producers/trade associations in December, 2008.
The technical and hand holding support was extended to the applicants by the Textiles Committee, a Government of India Organisation besides financial support from the UNCTAD-DFID and Ministry of Commerce & Industry, Government of India project “Strategies and Preparedness for Trade and Globalisation in Textiles & Clothing Sector of India.
Shri Abhijit Das, Deputy Project Coordinator, UNCTAD India, New Delhi congratulated the applicants and the stakeholders of the product for achieving such a remarkable milestone for protecting the unique product. He has expressed his desire to further deepen his efforts to protect the textile treasures of the country through Geographical Indication Act.
The Ministry of Textiles has been instrumental to create awareness on this important aspects of Intellectual Property Rights (IPRs) and synergized with the state governments for facilitation of the GI, which confers legal protection to the traditional knowledge based community producers, which will help them to contain infringement and save their market share so as to help the economically backward skilled artisans to generate a better income.
The Textiles Committee, a statutory body under the government has spearheaded the awareness building campaign, disseminates information on GI to the grassroots and also facilitates registration of unique textile products of the country through a network of partners.
Before filing the application, the Committee organises comprehensive study and documentation process of the product covering the history, origin, geographical area of production, production process and uniqueness of the product for which the product has received its eminence. This effort will help documenting the traditional knowledge based textile treasures of the country over a period of the time.