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Introduction of GENIUS by Portico at HFPA
Sep '10
Eco-friendly home fashions brand Portico Home & Spa is introducing its GENIUS collection of luxuriously soft and breathable sheets made with a unique 60/40 percent blend of organic cotton and TENCEL MICRO during the HFPA New York Home Fashions Market September 13-17 at its showroom at 230 Fifth Avenue, Suite 1910, in New York City.

Portico is one of the only companies to have introduced such products to the North American market. This collection is available in fig, stone, earth, and cloud colors and is perfect for homes or hotels interested in being stylish as well as environmentally conscious. TENCEL, a fine cellulose-based fiber made in a closed loop processing system, is known for being soft, wrinkle resistant, absorbent, and durable.

Buyers will also be visiting a separate Portico showroom at the United Feather & Down offices at 1071 Avenue of the Americas featuring Portico's Essential Bedding collection of comforters, pillows, blankets, and mattress pads made with 100 percent organic cotton.

Portico Home & Spa launched its first bed (blankets, coverlets, decorative pillows, duvets, shams, and sheets), and bath (robes, rugs, towels) collection of items made with organic cotton at the Fall 2009 HFPA show. This resulted in highly successful sales in both the United States and Canada. Portico anticipates sales in over 500 doors, more than double the current number, in major retailers in both countries by the end of 2010. Noted author and green living expert Summer Rayne Oakes consults on the lines and serves as the Portico brand ambassador.

“Several of the retailers we supply have told us that sales of our products dramatically exceeded expectations and we are excited to be significantly increasing the number of stores carrying our products in the immediate months to come,” said Gregg Haft, Portico Home & Spa president.

The cotton in the Essential Bedding and bath collections has been certified to Global Organic Textile Standard (GOTS) which prohibits the use of toxic inputs during textile processing. Global retail sales of organic cotton apparel and home textile products reached an estimated $4.3 billion in 2009, according to the non-profit organization Organic Exchange.

Portico is a lifestyle brand built on a basic mission: to produce aesthetically pleasing products at the same time as maintaining complete respect for the environment. While retaining the brand's original reputation for attainable and sophisticated design, Portico's reinvention is rooted in the company's strong commitment to environmental awareness. Inspired by nature, crafted with integrity, Portico excites, inspires and always delivers more than expected.

Portico Home & Spa

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