Home / Knowledge / News / Textiles / UF&D and Sheex land new partnership
UF&D and Sheex land new partnership
16
Sep '10
During their careers as coaches of the University of South Carolina women's basketball team, Michelle Marciniak and Susan Walvius witnessed an evolution in sportswear and the corresponding competitive advantage the newer high-tech athletic fabrics gave their players. In 2007, they translated this idea to bedding, launching SHEEX, the world's first luxury bed sheets made from performance athletic fabrics. Now, United Feather & Down has partnered with the SHEEX brand as they expand their product line.

The new partnership brings together the luxury bedding manufacturer's two centuries of expertise with the innovation of the SHEEX brand, as United Feather & Down creates pillows, comforters and mattress pads for the company. Like the sheets, each of the new products will feature advanced comfort, breathability and moisture-wicking ability.

“SHEEX Performance Bedding is the first product of its kind on the market, so it was important for us to find a partner that shared our vision and forward thinking,” said SHEEX co-founder Michelle Marciniak. “United Feather & Down's reputation as an innovator in the bedding industry and its unparalleled attention to detail and quality makes the company a perfect fit for us as we grow our brand.”

“SHEEX is a truly unique and innovative brand, and we look forward to working with Michelle and Susan as they expand the product line,” said Bob Hickman, Senior Vice President of Sales and Marketing at United Feather & Down.

SHEEX are the world's first luxury bed sheets crafted from performance athletic fabrics. The innovative bedding features the same moisture-wicking ability, stretch and breathability as the gear pro athletes wear, for a truly optimal sleep experience. The company was co-founded in 2007 by former University of South Carolina basketball coaches and accomplished student-athletes Susan Walvius and Michelle Marciniak, who, after witnessing the evolution of performance fabrics in athletic wear and the competitive advantage it offered, decided to apply it to bedding.

Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company's unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials.

United Feather & Down

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search