Home / Knowledge / News / Textiles / UF&D and Sheex land new partnership
UF&D and Sheex land new partnership
Sep '10
During their careers as coaches of the University of South Carolina women's basketball team, Michelle Marciniak and Susan Walvius witnessed an evolution in sportswear and the corresponding competitive advantage the newer high-tech athletic fabrics gave their players. In 2007, they translated this idea to bedding, launching SHEEX, the world's first luxury bed sheets made from performance athletic fabrics. Now, United Feather & Down has partnered with the SHEEX brand as they expand their product line.

The new partnership brings together the luxury bedding manufacturer's two centuries of expertise with the innovation of the SHEEX brand, as United Feather & Down creates pillows, comforters and mattress pads for the company. Like the sheets, each of the new products will feature advanced comfort, breathability and moisture-wicking ability.

“SHEEX Performance Bedding is the first product of its kind on the market, so it was important for us to find a partner that shared our vision and forward thinking,” said SHEEX co-founder Michelle Marciniak. “United Feather & Down's reputation as an innovator in the bedding industry and its unparalleled attention to detail and quality makes the company a perfect fit for us as we grow our brand.”

“SHEEX is a truly unique and innovative brand, and we look forward to working with Michelle and Susan as they expand the product line,” said Bob Hickman, Senior Vice President of Sales and Marketing at United Feather & Down.

SHEEX are the world's first luxury bed sheets crafted from performance athletic fabrics. The innovative bedding features the same moisture-wicking ability, stretch and breathability as the gear pro athletes wear, for a truly optimal sleep experience. The company was co-founded in 2007 by former University of South Carolina basketball coaches and accomplished student-athletes Susan Walvius and Michelle Marciniak, who, after witnessing the evolution of performance fabrics in athletic wear and the competitive advantage it offered, decided to apply it to bedding.

Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company's unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials.

United Feather & Down

Must ReadView All

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Textiles | On 27th Feb 2017

Textile industry can boost South African economy: Minister

The textile industry is one of the most strategic platforms through...

Courtesy: Invista

Textiles | On 27th Feb 2017

Invista explores alternatives for apparel & textile trade

Invista, one of the world's largest integrated producers of chemical...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search