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UF&D and Sheex land new partnership
16
Sep '10
During their careers as coaches of the University of South Carolina women's basketball team, Michelle Marciniak and Susan Walvius witnessed an evolution in sportswear and the corresponding competitive advantage the newer high-tech athletic fabrics gave their players. In 2007, they translated this idea to bedding, launching SHEEX, the world's first luxury bed sheets made from performance athletic fabrics. Now, United Feather & Down has partnered with the SHEEX brand as they expand their product line.

The new partnership brings together the luxury bedding manufacturer's two centuries of expertise with the innovation of the SHEEX brand, as United Feather & Down creates pillows, comforters and mattress pads for the company. Like the sheets, each of the new products will feature advanced comfort, breathability and moisture-wicking ability.

“SHEEX Performance Bedding is the first product of its kind on the market, so it was important for us to find a partner that shared our vision and forward thinking,” said SHEEX co-founder Michelle Marciniak. “United Feather & Down's reputation as an innovator in the bedding industry and its unparalleled attention to detail and quality makes the company a perfect fit for us as we grow our brand.”

“SHEEX is a truly unique and innovative brand, and we look forward to working with Michelle and Susan as they expand the product line,” said Bob Hickman, Senior Vice President of Sales and Marketing at United Feather & Down.

SHEEX are the world's first luxury bed sheets crafted from performance athletic fabrics. The innovative bedding features the same moisture-wicking ability, stretch and breathability as the gear pro athletes wear, for a truly optimal sleep experience. The company was co-founded in 2007 by former University of South Carolina basketball coaches and accomplished student-athletes Susan Walvius and Michelle Marciniak, who, after witnessing the evolution of performance fabrics in athletic wear and the competitive advantage it offered, decided to apply it to bedding.

Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company's unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials.

United Feather & Down

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