Home / Knowledge / News / Textiles / Cotton Inc's analysts travel worldwide to create trend forecasts
Cotton Inc's analysts travel worldwide to create trend forecasts
16
Sep '10
Meet Cotton Incorporated's Product Trend Analysts, who travel the world in search of the latest trends to create innovative forecasts for a wide range of clients.

It's my job to be my client's eyes and ears to everything that's going on in fashion around the world," says Lauren Deatherage, one of 6 Product Trend Analysts at Cotton Incorporated. "We show our clients the best ways to use cotton -- and the newest ways to use cotton," Deatherage adds.

The six month process to complete a trend forecast involves extensive travel, where the analysts take home samples of new, innovative fabrics, take pictures of trendsetting locals on the street, and immerse themselves in the culture around them. In New York, they research a wide range of subjects, from politics to the environment, all of which can have an effect on fashion trends.

All that information goes into the forecasts, which are done anywhere from 18 to 24 months ahead of selling season, in a process that takes about 6 months to complete. The completed trends are then presented to clients around the world, who look to incorporate the forecasted colors, fabrics, or silhouettes into designs for their consumers.

"When you're trying to decipher consumer trends, you have to be a sponge -- you have to soak up everything around you," says Deatherage. "Ultimately, you want your clients to be inspired by something they've never seen before."

Cotton Incorporated

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search