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Road Holland & Urban Frog get cycling with Merino
Sep '10
Two fresh cycling apparel brands have just burst onto the market, using the natural benefits of Merino wool to deliver comfort, style and performance.

With an increased interest in cycling, many are looking for something less bold than the tight-fitting, heavily branded synthetic fibre jerseys but something more than a t-shirt or polo top.

Merino Perform Advantage delivers the high-tech fabric technology used by professionals and is well featured in the range of both Road Holland and Urban Frog.

Road Holland specialises in producing time-less cycling jerseys that look and feel professional on the bike but are also comfortable and stylish off it according to owner and founder Jonathon Schneider.

Urban Frog is a company formed by Angie and Viv, two working mothers who enjoyed riding so much they formed their own company to produce everyday cycling apparel.

Both companies share the same goal of providing cycling apparel for those who love to ride, expect protection from the elements, and want performance apparel without having to look like a Tour de France competitor.

The softness of Merino wool gives it a luxurious feel next to skin. The ability of the fibre to breathe and wick moisture away from the body is complemented by its capacity to regulate temperature in both cold and hot conditions.

This innovative natural fibre is now increasingly serving the growing active/outdoor market in various forms through Merino Perform Advantage , a textile developed by the Australian wool industry research, development and marketing body Australian Wool Innovation.

Australian Wool Innovation Limited

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