TRADC – a significant R&D arm: Aditya Birla Group
Innovation in design and up-gradation are more often than not a crucial factor in the survival of any company. Of an industry like textiles and clothing, change is a prime characteristic; firms must continually revise their design and range of products. To accentuate its necessity, continuous technology change and development as well as other competitors and the changing preference of customers remain. Latest published views of Bureau of Economic Analysis (BEA) also rightly underscores the importance of R&D, and announced that Gross Domestic Product (GDP) would have been, on average, 2.7 percent, or $301.5 billion higher between 1998 and 2007 if research and development (R&D) spending was treated as investment in the U.S. national income and product accounts.
As if cut throat competition spurring the idea globally: 'if we don't innovate others will', companies have concerted their focus on knowledge, innovation and creativity. Aditya Birla Group makes itself one of these right-time mover companies with a strong focus on Research and Development (R&D). The Group's R&D initiatives span the entire value chain. “Our vision is to facilitate the Indian textile industry for achieving global leadership by innovating designs and products with technological research and application development,” points up Mr Ajay Sardana, Head – TRADC (AVP), in an exclusive talk with our News team at Fibre2fashion.com.
Explaining the significance of TRADC as R&D wing for the cellulose fibre giant- Birla Cellulose (ABG), he added-“Innovation is the key to the future; Invention the key to success. This thought process led to the Textile Research and Development Center (TRADC). TRADC matches a varied set of objectives from producing new fibers to providing research facilities and solution to the value chain partners. It is a one step solution provider carrying out the business activities that support fiber application. Here we have infrastructure like composite mill. Spinning, Weaving, Designing and Development, Processing, Garmenting and Design studio works fully for innovative application research for Textiles.”
In the talk further, Mr Sardana also presented his views on the challenges confronted by the innovation in textile arena. He said the life span of an innovation in field of textiles is short. Once the innovation is introduced to market it takes time to be understood or appreciated by end users. As far as the new launch is well reckoned by market, it earns growth but by that time it may have chances of becoming obsolete, as industry is studded with competitors. However, it is innovation that keeps the industry younger, believes Mr Sardana.
In a discussion of innovation, making point about Nonwovens - the most lucrative sector in Indian textiles industry was very obvious. Our team asked the Head about weightage given to this business segment. He told- “Out of our total capacity, of 225 TPD fibre production is dedicated to Non-woven fibre production. In which 75 TPD is manufactured in our Kharach plant and 150 TPD is manufactured on Indonesia plant. This is high focus area of our business and vision to grow even more.”