Home / Knowledge / News / Textiles / Cotton Promotion Workshop shares global strategies
Cotton Promotion Workshop shares global strategies
25
Sep '10
The 69th Plenary Meeting of the International Cotton Advisory Committee in Lubbock, TX included a Cotton Promotion Workshop presented by the International Forum for Cotton Promotion.

The workshop, sponsored by Cotton Incorporated and Cotton Council International, took place on September 23, 2010 and allowed attendees from around the world to share best practices for generic cotton promotion from their individual countries. In addition to the Cotton Promotion Workshop, the Plenary Meeting also focused on other key issues of interest to all countries and sectors of the cotton industry.

The International Cotton Advisory Committee (ICAC) initiated the International Forum for Cotton Promotion (IFCP) in 2002 to facilitate the exchange of generic cotton demand enhancement techniques. The goal of this exchange is for member countries to share promotional ideas and replicate programs viable to their own markets.

This year marked the first time that the IFCP Cotton Promotion Workshop has convened in the U.S. since 2004, when Cotton Incorporated and Cotton Council International hosted 25 IFCP members and representatives at the Cotton Incorporated world headquarters in Cary, N.C. At that meeting, the full range of U.S. cotton promotional activities, including: television and print advertising; trade advertising; retail programs; and industry workshops were presented and became the springboard for cotton promotional activities in other countries.

According to IFCP Executive Director Jeffrey Silberman, “the IFCP supports demand enhancement of all cottons, regardless of country of origin, fiber length, or agriculture system, and considers itself to be technology neutral. It is very gratifying to see these new cotton promotion programs in the planning stages or already underway.

International Cotton Advisory Committee (ICAC)

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search