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Khadi paving ahead with its never ending appeal
Oct '10
The Khadi fabric is hand-woven mainly in the rural areas, and stands for self-dependence, liberation from poverty and patriotism and has always been connected with Mahatma Gandhi.

Fashion designers prefer it; youngsters like wearing it and foreigners like to give it a try. Gandhi Jayanti which falls on October 2, and the time when sales of khadi surge.

The discount period on khadi sales begin from October 2, which is Gandhi Jayanti and ends after 108 days. Though khadi sales have picked up in the last few years, it is mainly during this period, when sales perk up.

Today, this adaptable fabric is being put to varied uses and is now seen in fashion shows, which goes to show how far this fabric has grown from its unassuming form.

Khadi is now available in various varieties like, cotton silk, raw silk khadi, linen khadi, matka khadi, tussar silk and poly khadi and is also now available in 30 colours, against only the almond-shade, which was the only colour available, till a few years ago.

Around 20-25 percent of khadi consumers are made up of youngsters. Designers too swear by it. Designers are experimenting by dyeing it, giving it a organic look or designing it in different ways. Youngsters prefer khadi garments like, skirts, bustiers, jackets and corsets.

With fashion designers experimenting with fabric in different ways, youngsters are drawn to it and are attracting more and more of them.

Fibre2fashion News Desk - India

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