Home / Knowledge / News / Textiles / High-profile wool industry award goes to WoJo textile fabric
High-profile wool industry award goes to WoJo textile fabric
15
Oct '10
Wools of New Zealand has received a high-profile wool industry award for its collaborative work in the development of WoJo — a revolutionary sustainable textile brought to life for Starbucks coffee. The Sustainability Award was presented on behalf of the 2010 Campaign for Wool, convened by HRH Prince of Wales, in association with The Society of British Interior Design (SBID).

WoJo was conceptualised by The Formary, a New Zealand based design company charged with converting Starbuck's jute coffee sacks into a sustainable fabric. New Zealand Trade and Enterprise recommended Wools of New Zealand as a partner, recognising its innovation, global expertise and industry connections as significant sources of advantage in moving the project to completion.

WoJo was launched in London earlier this week as part of Wool Week, a campaign to support sheep farming and the wool industry. The 70 percent wool component in WoJo is supplied by Wools of New Zealand under the Laneve sustainability brand introduced in 2009 and now adopted by 51 trade partners internationally.

“Laneve traceable wool is sourced only from accredited farms which meet high standards in regard to animal welfare, land management, farming techniques and environmental practices,” says David Hammond, European Market Manager for Wools of New Zealand. “By blending Laneve wool with recycled jute, we're able to play a vital role in the development of this genuinely sustainable and ethically produced interior textile.”

Camira Fabrics, Ltd of Mirfield, West Yorkshire was selected to manufacture the fabric due to its technical capability in natural fibre upholstery. The company is a recent recipient of the prestigious Queen's Award for Sustainable Development 2010. The Group Sales and Marketing Director of Camira, Andrew Schofield, says the company welcomed the opportunity to help develop WoJo and tailored the fabric to meet Starbuck's strict performance requirements.

Camira received an award for its contribution to the creation of WoJo along with The Formary, and Dell'Orco & Villani, manufacturers of textile recycling equipment.

“The collaborative awards presented for WoJo celebrate innovation and are a welcome endorsement of the quality of this sustainable fabric,” says Thom Breslin, director of design, Starbucks UK and Ireland. “It recognises the creative work behind this sustainable textile that is environmentally authentic. It will both enhance our store and complement Starbucks' design strategy.”

As part of its launch this week WoJo was featured at Starbucks' flagship Conduit Street store in London's West End. It will be rolled out across 8,000 Starbucks stores over the next five years.

Wools of New Zealand


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X