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NPIA tries to promote pashmina in global market
25
Oct '10
Efforts have been taken by the Pashmina entrepreneurs of Nepal to promote newly approved government trademark for Nepali Chyangra pashmina globally. Nepal Pashmina Industries Association (NPIA) has improved its marketing strategies, for new trademark, in both its present as well as potential global market, following the registration of new trademark.

The government has recently approved the trademark, a signature brand, of Nepali Chyangra pashmina, in a bid to initiate a complete promotional campaign for Nepal's third biggest exportable handicraft. The government has opened the way for launching rigorous marketing strategy for Nepali Chyangra pashmina and this has been possible due to the efforts of pashmina entrepreneurs' for the last two years.

To receive government endorsement, the NPIA had registered an application at the Department of Industry (DoI), along with the proposed logo of Nepali Chyangra pashmina on 2nd May, 2008. The association received the approval after over two years due to the lack of Collective Registration Guidelines that allows registration of trade mark or the brand in support of members of certain association collectively.

As a result of the joint efforts of the government and pashmina entrepreneurs, the trademark for Nepali Chyangra pashmina has been registered in around 38 countries such as the US, Canada and EU, in spite of the delay. And the process for trade mark registration of Nepali pashmina is still going on in other countries, including, Russia, the United Arab Emirates, Taiwan, China, India and Thailand.

Europe and US account for about 60 and 30 percent, respectively, of the overall Nepali Chyangra pashmina market. In the fiscal 2008-09, pashmina products worth Rs 1.52 billion were exported to foreign countries. Around 60 percent of the global market for pashmina has been under the control of China.

Fibre2fashion News Desk-India

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