Home / Knowledge / News / Textiles / NPIA tries to promote pashmina in global market
NPIA tries to promote pashmina in global market
25
Oct '10
Efforts have been taken by the Pashmina entrepreneurs of Nepal to promote newly approved government trademark for Nepali Chyangra pashmina globally. Nepal Pashmina Industries Association (NPIA) has improved its marketing strategies, for new trademark, in both its present as well as potential global market, following the registration of new trademark.

The government has recently approved the trademark, a signature brand, of Nepali Chyangra pashmina, in a bid to initiate a complete promotional campaign for Nepal's third biggest exportable handicraft. The government has opened the way for launching rigorous marketing strategy for Nepali Chyangra pashmina and this has been possible due to the efforts of pashmina entrepreneurs' for the last two years.

To receive government endorsement, the NPIA had registered an application at the Department of Industry (DoI), along with the proposed logo of Nepali Chyangra pashmina on 2nd May, 2008. The association received the approval after over two years due to the lack of Collective Registration Guidelines that allows registration of trade mark or the brand in support of members of certain association collectively.

As a result of the joint efforts of the government and pashmina entrepreneurs, the trademark for Nepali Chyangra pashmina has been registered in around 38 countries such as the US, Canada and EU, in spite of the delay. And the process for trade mark registration of Nepali pashmina is still going on in other countries, including, Russia, the United Arab Emirates, Taiwan, China, India and Thailand.

Europe and US account for about 60 and 30 percent, respectively, of the overall Nepali Chyangra pashmina market. In the fiscal 2008-09, pashmina products worth Rs 1.52 billion were exported to foreign countries. Around 60 percent of the global market for pashmina has been under the control of China.

Fibre2fashion News Desk-India


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search