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Documentary on Australian wool to capture Chinese customers
Nov '10
A Chinese media team had been filming a documentary in order to promote the Australian wool. The team had been gathering footage for a nine-hour long episode to be telecasted on the only luxury lifestyle channel of China, to campaign for the high-end fabrics as well as apparels manufactured from Australian merino wool. These high-quality fabrics and apparels will be promoted under the Gold Woolmark brand.

The documentary focuses on what the customers should look for if they want to purchase something unique and something which is indicative of luxury in the real sense. Buyers have to look beyond the brand at the legacy, craftsmanship, excellence as well as the origin of the woolen fibre and the fabric.

The documentary captures the story of how the fibre is converted into fabric, the skills involved in the entire process, the genius, craftsmanship and the technical expertise of the people involved in its manufacturing. These features would drive the Chinese customer to buy suits woven from Australian wool, the high-quality fabrics and apparels marketed under the Gold Woolmark brand.

The Gold Woolmark products symbolize status, class as well as sophistication and differentiate their owners from the rest of the consumers on the basis of the unique quality, the rich legacy of the Australian wool industry as well as the brand, which represents nothing but luxury. The documentary connected wool and lifestyle with high-end fabric as well as apparels.

The documentary focuses on how the Australian Merino wool is being produced and how the woolen garments are manufactured in UK mills and suits in Savile Row in London. This campaign drive is believed to convince the Chinese customers about the quality of the products.

Fibre2fashion News Desk-India

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