Home / Knowledge / News / Textiles / Documentary on Australian wool to capture Chinese customers
Documentary on Australian wool to capture Chinese customers
02
Nov '10
A Chinese media team had been filming a documentary in order to promote the Australian wool. The team had been gathering footage for a nine-hour long episode to be telecasted on the only luxury lifestyle channel of China, to campaign for the high-end fabrics as well as apparels manufactured from Australian merino wool. These high-quality fabrics and apparels will be promoted under the Gold Woolmark brand.

The documentary focuses on what the customers should look for if they want to purchase something unique and something which is indicative of luxury in the real sense. Buyers have to look beyond the brand at the legacy, craftsmanship, excellence as well as the origin of the woolen fibre and the fabric.

The documentary captures the story of how the fibre is converted into fabric, the skills involved in the entire process, the genius, craftsmanship and the technical expertise of the people involved in its manufacturing. These features would drive the Chinese customer to buy suits woven from Australian wool, the high-quality fabrics and apparels marketed under the Gold Woolmark brand.

The Gold Woolmark products symbolize status, class as well as sophistication and differentiate their owners from the rest of the consumers on the basis of the unique quality, the rich legacy of the Australian wool industry as well as the brand, which represents nothing but luxury. The documentary connected wool and lifestyle with high-end fabric as well as apparels.

The documentary focuses on how the Australian Merino wool is being produced and how the woolen garments are manufactured in UK mills and suits in Savile Row in London. This campaign drive is believed to convince the Chinese customers about the quality of the products.

Fibre2fashion News Desk-India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search