Home / Knowledge / News / Textiles / Documentary on Australian wool to capture Chinese customers
Documentary on Australian wool to capture Chinese customers
02
Nov '10
A Chinese media team had been filming a documentary in order to promote the Australian wool. The team had been gathering footage for a nine-hour long episode to be telecasted on the only luxury lifestyle channel of China, to campaign for the high-end fabrics as well as apparels manufactured from Australian merino wool. These high-quality fabrics and apparels will be promoted under the Gold Woolmark brand.

The documentary focuses on what the customers should look for if they want to purchase something unique and something which is indicative of luxury in the real sense. Buyers have to look beyond the brand at the legacy, craftsmanship, excellence as well as the origin of the woolen fibre and the fabric.

The documentary captures the story of how the fibre is converted into fabric, the skills involved in the entire process, the genius, craftsmanship and the technical expertise of the people involved in its manufacturing. These features would drive the Chinese customer to buy suits woven from Australian wool, the high-quality fabrics and apparels marketed under the Gold Woolmark brand.

The Gold Woolmark products symbolize status, class as well as sophistication and differentiate their owners from the rest of the consumers on the basis of the unique quality, the rich legacy of the Australian wool industry as well as the brand, which represents nothing but luxury. The documentary connected wool and lifestyle with high-end fabric as well as apparels.

The documentary focuses on how the Australian Merino wool is being produced and how the woolen garments are manufactured in UK mills and suits in Savile Row in London. This campaign drive is believed to convince the Chinese customers about the quality of the products.

Fibre2fashion News Desk-India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search