Home / Knowledge / News / Textiles / Challenge all principles to innovate continuously – Mr Narkar, Malwa Group
Challenge all principles to innovate continuously – Mr Narkar, Malwa Group
03
Nov '10
The post-tea session on the second day at the International Conference on Denim began with a presentation from Mr Rajesh Narkar (Product Marketing) at Malwa Group on “Marketing Strategies for Indian Denim Players to Compete”. He joined the denim industry in 1994 and has since not looked back.

The presentation began with very impressive statistics on the global retail structure. He informed that, there is no major country where a leading apparel retailer has over 15% of the market; the world's top ten clothing retailers account for only 16 percent of worldwide garment sales and only specialists like H&M, Zara and Uniqlo, etc are working towards a global footprint.

Within apparel retailing, private label brands are increasing their share versus established brands; direct sourcing still makes up for a very small share and a larger portion, even today, is supplied to global retailers by third parties or full service vendors ( FSV) and finally for most retailers, sourcing isn't a “ hard” full board strategy, yet, he added by saying.

According to Mr Narkar, the industry trends driving change are consumer behavior, which is driving the value chain, collaborative supply chain and ethical sourcing and fair trade. The denim world today would be defined by four main geographic areas – China, India, Turkey and Pakistan.

The main points to drive strategy are 'circle of concern' and 'circle of influence'. Amongst circles of concern are rising raw material costs, FTA agreements, high labour costs, appreciating currency and lack of cohesive textile policy. Within circle of influence what matters is product innovation and quality, cost competitiveness, challenging efficiency models, aggressive marketing and consistency in approach, he said.

His answer to competing was business innovation, partnering effectively across the value chain to gain strategic advantages, innovate continuously across product and manufacturing processes to build competitive advantage, build product and service as differentiators and not input costs, create winning value propositions by being local to global needs, build global capacities and buy into vertical partnerships across supply chain and brands, which build value to the business.

Among others he suggested to build design to respond faster and set up globally competitive and collaborative supply chain formats – from fiber to store, utilize our fiber and fabric capabilities to focus on sustainability, invest in human capital and talent management for the future and lastly, challenge all the above principles to continuously innovate and improve quality in terms of product and customer service.

The second presentation of the session was from Mr Navin P Agrawal, Product Head – Karl Mayer (Warp Preparation). He took the delegates through the growth phases of Karl Mayer beginning from 1937 when it set a mechanical workshop, and 10 years later the company started production of tricot machines to the acquisition of warp preparation product ranges of Sucker-Müller, Griffin and Benninger in 2007-08 to celebrating delivery of 100,000th machine from its factory in Obertshausen in 2010.


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search