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China a heavyweight at AAMA-TEX 2010
Nov '10
In a further affirmation of China's current robust economic growth, the country's apparel and textile machinery industry has made its presence felt at AAMA-TEX 2010 in a big way.

Chinese exhibitors at this year's show – being held from 23 to 26 November at the new Marina Bay Sands Integrated Resort - account for 25 per cent of the total exhibitor line-up. Armed with the latest technology in apparel and textile machinery, Chinese exhibitors have arrived not just in significant quantity, but also with the much sought-after quality that buyers today are looking for.

One such exhibitor equipped with top quality machinery is Zoje Sewing Machine. Listed as one of China's top 500 private enterprises, the company received the “top famous brand of China” certification in 2009 and was credited in 2003 as one of “China's top brands" by the General Bureau of National Quality. It also obtained first place in the random inspection of product quality in the Chinese sewing machine industry the same year. The company has also invested heavily to bring in a fully automated machining centre line from Japan Makio.

Other major Chinese players taking part in AAMA-TEX 2010 include Zhejiang New Feiyue and Xi'an Typical Industries. The Feiyue brand has been consistently ranked among the top brands in China. Most recently, in 2007, it was among the top 50 in “China's most competitive companies in the world” and was also given the “First China self-innovation award” the same year. Xi'an Typical Industries has gained "ISO9001" and "CE" acknowledgement. Typical's industrial sewing machines have been granted numerous awards and titles, including the prestigious National Silver Award. Typical has been designated as a well-known Chinese brand by China Industrial & Commercial Administration Bureau in 2002.

Says Mr Benny Pua, President of co-organiser, Textile & Fashion Federation (Singapore), We are pleased to receive such encouraging response from the Chinese apparel and textile industry. These exhibitors, with their reasonable prices and quality machinery, are bringing the show to the next level, allowing buyers to enjoy a wider selection of products and services that truly fit their needs.”

Aside from the strong showing by Chinese exhibitors, other major foreign players exhibiting at this year's event include Italy's MACPI Group, Malaysia's Tarmah Machinery Sdn Bhd and Hong Kong's Ngai Shing Development Limited.

This year's show will also see seven pavilions, namely China (China Sewing Machine Association-CSMA), Germany (Association of German Textile Machinery Manufacturers-VDMA), Guangdong, Ningbo, Italy, Singapore and Taiwan.

New conferences steal the show at AAMA-TEX
Newly introduced at this edition of AAMA-TEX are trade-focused events showcasing industry heavyweights in the speaker lineup and topical issues, raising the bar for the region's premier garment and textile manufacturing event.

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